Serena Williams’ husband wades in to Sydney Sweeney sports ad saga

17 Sep 2026 • 9:27 PM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

Serena Williams’ husband wades in to Sydney Sweeney sports ad saga

  • Reddit co-founder Alexis Ohanian has criticised a controversial sports betting advert featuring actress Sydney Sweeney, calling it a step back for women's sports.
  • Ohanian emphasised that public attention and commercial support should be directed towards genuine female athletes fighting for economic footing.
  • The entrepreneur's comments coincide with the UK debut of Athlos, his all-female track event boasting a $1.05m (£790,000) prize pot at London's StoneX stadium.
  • Rejecting claims of hypocrisy regarding athletes posing semi-nude in the past, Ohanian stressed that elite athletes dedicate their lives to physical excellence.
  • Ohanian plans to expand Athlos into a full league in collaboration with World Athletics and aims to make London a permanent stop on the tour.

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