THE BE In Sabah 2025 witnessed the signings of three Memorandums of Understanding (MoUs) aimed at driving business growth, investment and sustainable development in Sabah’s event industry.
These include an MoU between SICC and SP Seven for a strategic collaboration to ensure the seamless execution of The Borneo International Halal Exhibition (Bohex) 2025, positioning Sabah as a global halal industry hub.
Advertisement (adsbygoogle = window.adsbygoogle || []).push({});The others were between SICC and Our Shine GoGlobal for a partnership to host high-impact business, investment and sustainability-driven events at SICC, strengthening Sabah’s presence in the global Meetings, Incentives, Conferences and Exhibitions (Mice) industry; and between SICC and HRD Corp for a collaboration to offer exclusive meeting and training packages for HRD Corp-registered training providers, supporting capacity-building and skills development in Malaysia.
These collaborations reaffirm SICC’s role as a premier convention hub and a catalyst for economic and professional growth in the region.
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These sessions are designed to foster international partnerships, enhance industry knowledge and create valuable networking opportunities, reinforcing Sabah’s role in the Asia-Pacific Business Events (BE) industry.
Advertisement (adsbygoogle = window.adsbygoogle || []).push({});One of the most anticipated was the Hosted Buyer–Bohex 2025 Briefing, a key session that will prepare selected buyers and exhibitors for Bohex 2025, the first international halal exhibition in Borneo. With over 300 exhibitors from Malaysia and overseas and an expected 100,000+ visitors, Bohex 2025 provides a comprehensive halal ecosystem, spanning sectors beyond F&B, including halal finance, pharmaceuticals, cosmetics, logistics and tourism.
The Hosted Buyer Programme was designed to ensure high-quality business matching, offering exhibitors and buyers an exclusive opportunity to connect with potential partners, suppliers, and investors. By facilitating targeted, high-value connections, the programme enables participants to explore new partnerships, investment opportunities, and market expansion strategies, ensuring meaningful engagements that drive real business growth.
Advertisement (adsbygoogle = window.adsbygoogle || []).push({});Other key pre-forum events were the Asian Federation of Exhibition and Convention Associations (Afeca) Board Meeting, a pivotal gathering of the Afeca, the leading regional body representing exhibition and convention stakeholders across Asia. Industry leaders convened to discuss business events growth strategies, market trends and cross-border collaborations.
Also, the Sarawak Business Events Association Courtesy Visit & Venue Inspection aimed at exploring potential collaborations between Sarawak and Sabah in the Business Events sector.
The delegation also conducted an inspection of SICC’s world-class facilities, gaining insights into the venue’s capabilities to host international conventions, exhibitions, and corporate events.
The Sabah-Brunei Joint Business Council Meeting was also held to strengthen trade and business partnerships between Sabah and Brunei.
The Maceos Sabah Chapter also spearheaded a highly effective business matching programme, connecting exhibitors, buyers and industry stakeholders. Through pre-arranged and on-site meetings, participants explored new partnerships, investment opportunities and market expansion strategies, ensuring meaningful engagements that drove real business growth.
An exclusive networking event was also held for speakers, panellists, moderators, Hosted Buyers by Bohex and invited guests, providing a dynamic platform for industry leaders to connect, exchange insights and foster collaborations in a relaxed and engaging environment.
Following the BE In Sabah 2025, post-forum events provided additional opportunities for knowledge-sharing, investment discussions and strategic collaborations.
The pre- and post-forum events at BE In Sabah 2025 served as a catalyst for business expansion, investment and knowledge-sharing, ensuring impactful results for all participants.
By bringing together global industry leaders, investors, and entrepreneurs, BE In Sabah 2025 reinforced Sabah’s position as a premier hub for business events, trade and investment opportunities in the region.
