Remember the thrill of finding your name on a Coca-Cola bottle? The iconic ‘Share a Coke’ campaign is back and is pushing the boundaries of innovative brand experiences with even more reimagined ways to connect and celebrate friendship. Coca-Cola is deepening those connections, moving beyond fleeting digital interactions to create lasting, real-world moments for the new generation.
In 2011, Coca-Cola launched this first-of-its-kind campaign in which you could find your name in place of the logo – an industry-first in personalisation. “Share a Coke” revolutionised how people saw their favorite drink. Now, this pioneering campaign evolves, offering richer, more engaging experiences.
Understanding the desire for genuine connection, especially among Gen Z (where 72% crave authenticity), ‘Share a Coke’ offers a simple yet powerful way to express care. With the intuitive Share a Coke online platform and interactive Personalisation Hubs, creating a unique, personalised Coca-Cola has never been easier.
Get ready to share the magic! Find personalised Coca-Cola cans at major supermarkets and convenience stores starting May 2025. Join the excitement at the different Share a Coke Personalisation Hubs popping up in different locations nationwide for live, interactive experiences, where you can create your own personalised cans and bottles.
Heon Theng Hsiang, Senior Manager, Frontline Marketing – Singapore Malaysia (SIMA) at Coca-Cola says, “In our digital age, celebrating genuine connections is more important than ever. ‘Share a Coke’ is a reminder that the best memories are made when we come together. Those spontaneous moments of laughter and connection, shared over a Coke, are what life is all about.”
This is part of Coca-Cola’s big “Share a Coke” activation, bringing LIVE name customisation straight to the iconic Bukit Bintang! From the iconic personalised Coke cans to now taking over Bukit Bintang’s screens — it’s all happening LIVE with on-the-spot customisation
Follow them on Facebook and Instagram and visit the Share a Coke Online Platform to stay updated. Share your moments using the hashtag #ShareACoke @Cocacolamy.
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This post first appeared on WORLD OF BUZZ.
