Shine On: The Irresistible Sales Pitch That Made Me Buy a Car Waxing Product

Sales & Promo
11 May 2024 • 7:30 PM MYT
Mihar Dias
Mihar Dias

A behaviourist by training, a consultant and executive coach by profession

Image from: Shine On: The Irresistible Sales Pitch That Made Me Buy a Car Waxing Product
Fiqa. Credit mihardias@gmail.com

By Mihar Dias (C) Copyright May 2024

It was quite an unexpected experience. As I left a café in Putrajaya, a young lady preparing for work approached me, introducing herself as a promoter of car waxing products.

“My name is Fiqa. May I shine your car!”

I am not one to obsess over car cleaning, preferring to wait until my car is practically unrecognizable before taking it to a roadside car wash in old Hartamas.

There, for RM30 my car would look as good as new. Unfortunately, as far as I can remember, every time I washed the car, it would rain. So, I am reluctant to have the car washed until a member of the family or my next neighbour make a nasty observation.

Image from: Shine On: The Irresistible Sales Pitch That Made Me Buy a Car Waxing Product
Syed, Fiqa's colleague. Mihardias@gmail.com

Anyway, despite my initial disinterest, her charming and non-pushy approach caught my attention. She, along with her two colleagues, walked me to my car, and with a simple demonstration, showed me how effective the product was in removing dirt and grime.

I could not help but be impressed by her skill and training, feeling like I was watching a TV commercial being played right before my eyes.

Image from: Shine On: The Irresistible Sales Pitch That Made Me Buy a Car Waxing Product
Here's Hunan another colleague of Fiqa. Mihardias@gmail.com

As she worked, she engaged me in conversation, learning that we shared the same birthplace in Kedah. She shared a bit about her family and her aspirations to become a manager, all while seamlessly promoting the product.

Before I knew it, my wheels were shining like new, and I was convinced to purchase a package of two bottles at a discount, with some promotional extras thrown in.

Despite the higher cost compared to a regular soap and water wash, I was swayed by her pitch and the instant results.

Who knew such a brief encounter could lead to such a purchase?

Now, I just have to find the time to give my car that brand-new look again.


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