K-beauty enthusiasts, consider this your next shopping destination. From 26 October to 1 November 2026, Amorepacific Malaysia brings six of its beauty brands together for Amore Beauty Town, a Korean-inspired pop-up at Sunway Pyramid that pairs skincare and haircare discoveries with a touch of Korean culture.
Located at the mall’s Orange Atrium, the pop-up brings together LANEIGE, Innisfree, Sulwhasoo, AESTURA, RYO and Mise en Scène in a space inspired by traditional Korean hanok architecture. Beyond browsing the brands’ offerings, visitors can embark on a booth-to-booth experience, completing games and collecting stamps on a layering card to redeem gifts once the journey is complete.
There is also a cultural element to the experience. Visitors can get acquainted with Korean-inspired keepsakes, including the opportunity to make the now-popular lucky turtle charm or Haengun-ui Geobugi, while exclusive shopping rewards add another reason to stop by. Spend RM150 to receive a Korea lucky charm, or RM200 for a norigae lucky charm and a Tous les Jours pastry of your choice. Spend RM600 over the weekend to enjoy a complimentary bojagi wrapping service, while stocks last.
The biggest draw, however, could be the chance to turn your beauty haul into a trip to South Korea. Spend a minimum of RM600 on participating brands at Amore Beauty Town, complete the lucky draw entry form at the redemption station and attach your receipt or combined receipts for a chance to win a return flight ticket to Seoul.
Whether you are looking to replenish your skincare staples, discover something new from your favourite K-beauty labels or simply enjoy a little Korean-inspired culture, Amore Beauty Town offers a timely reason to visit Sunway Pyramid.
Amore Beauty Town, in collaboration with Korea Tourism Organization (KTO) and Tous les Jours, runs from 26 October to 1 November 2026, from 10am to 10pm, at the Orange Atrium, Sunway Pyramid. Find out more HERE.
Note : The information in this article is accurate as of the date of publication.
