SINGAPORE – Media OutReach Newswire – 4 August 2026 – As anticipation builds ahead of Singapore’s sold out ASEAN Championship clash against Indonesia on 7 August, football fans can now shop the all new 2026 Singapore Football Team Home and Away kits by the Football Association of Singapore (FAS) and adidas exclusively on Shopee, with the chance to win a pair of tickets to the highly anticipated match.
As the exclusive e-commerce platform for the launch, Shopee offers fans exclusive access to the new Home and Away kits through the adidas Official Store and FAS Official Store. The collection marks the first release under the landmark multi year partnership between adidas and FAS, ushering in a new chapter for Singapore football. The new kits will make theirofficial on pitch debut when the Singapore Football Team faces Indonesia in thedecisive group stage match, with both teams entering the fixture unbeaten.
Heritage Meets Performance
Designed to honour Singapore’s football heritage while embracing the next chapter of Singapore football, the new Home and Away kits combine iconic design with adidas’ latest performance technology.
Highlights of the new kits include:
- Home kit: Retains Singapore’s iconic all red look, elevated with navy blue and white accents. Woven wave patterns across the jersey symbolise the relentless spirit and determination of Singapore football.
- Away kit: Marks the return of the iconic Coventry Blue, paying tribute to Singapore’s celebrated 1977 kit.
- Performance technology: Features adidas’ CLIMACOOL+ technology, engineered to keep players cool in Singapore’s climate while ensuring freedom of movement on the pitch.
- Premium details: Both kits feature special lenticular crests, while the Away kit carries the adidas Trefoil, a distinction reserved for selected top tier football federations, including Germany, Argentina and Japan.
- Sizing and pricing: Available in men’s, women’s and youth sizing, with replica jerseys starting from S$99 and authentic on field jerseys retailing at S$169.
Beyond the Home and Away kits, the launch collection also includes the“Satu Nada” fanwear range, created in collaboration with local visual artist Slac Satu. Inspired by the Singapore Football Team’s rallying cry, the collection celebrates the passion and unity of Singapore football supporters.
The launch reflects Shopee’s continued commitment to bringing fans closer to the sports, brands and experiences they love. Building on the strong response to its 6.6 football campaign with adidas, Shopee continues to deepen its collaboration with adidas, giving football fans greater access to official merchandise and engaging shopping experiences.
Score Exclusive Rewards on Shopee
To celebrate the launch, Shopee is giving fans even more reasons to shop with a range of exclusive rewards and experiences available only on the platform.
FAS Official Store
- The top three spenders on eligible FAS merchandise between 2 August, 12am Singapore time and 4 August, 11.59pm Singapore time will each win a pair of tickets to Singapore’s ASEAN Championship match against Indonesia on 7 August.
adidas Official Store
- The first 100 shoppers who purchase from the FAS assortment on the adidas Official Store will receive an exclusive FAS commemorative scarf, while stocks last. No minimum spend applies.
Fans can also tune in to Shopee Live on 6 and 8 August, hosted by Celine (@danceltsang) andZijie (@zijie467), to shop the new 26/27 Singapore Football Team Home and Away kits from the adidas Official Store and enjoy exclusive livestream vouchers.
Fans can now shop the new 26/27 Singapore Football Team Home and Away kit collection, including the “Satu Nada” fanwear range, with replica jerseys starting from S$99, exclusively via the adidas Official Store and FAS Official Store on Shopee.
Link to Satu Nada Assets: https://drive.google.com/drive/folders/1R8lqFi7MRSsUTEqcgHvfXsPb1QaSViB2?usp=drive_link
Hashtag: #shopee
About Shopee
Shopee is the largest e-commerce platform in Southeast Asia and Taiwan, and is a leading e-commerce platform in Brazil. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.
Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the digital economy, with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.
Shopee is part of Sea Limited (NYSE: SE), a global technology company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena, and Monee.
The issuer is solely responsible for the content of this announcement.
