Shopping trends of 2025 were driven by nostalgia and a love for kitchenware

12 Dec 2025 • 10:37 AM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

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  • John Lewis's annual report highlights consumer spending trends shaped by a record-breaking summer, cost-of-living pressures and cultural events.
  • The UK's warmest summer led to increased demand for outdoor goods, with swimwear and cooking equipment sales extending into autumn due to prolonged heatwaves.
  • The announcement of Oasis's reunion tour spurred a 40 per cent rise in sales of parkas and bucket hats, indicating a broader resurgence of 90s fashion nostalgia.
  • Consumers are increasingly focused on sustainability, evidenced by a 50 per cent increase in sewing machine searches and a preference for repairing or buying second-hand clothing.
  • Traditional kitchen items like butter dishes are experiencing a significant comeback, while demand for sous vide machines and men's skinny jeans has notably decreased.

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