CEBU continues to evolve as one of the Philippines’ leading destinations for business, tourism and lifestyle, with new developments steadily expanding the ways people experience the city.
Along the South Road Properties, this transformation is becoming particularly visible as retail, dining, leisure, hospitality and entertainment come together to shape a new destination for both Cebuanos and visitors.
At the center of this emerging landscape is the SM Seaside Cebu Arena, which brings a new scale of live entertainment to the city.
Designed to host major concerts, sporting events, live performances and large-scale gatherings, the arena strengthens Cebu’s capacity to welcome productions that draw audiences from across Visayas and Mindanao.
The arena has already begun establishing its place in Cebu’s entertainment and events calendar.
Its first slate of events featured BINI’s “Signals World Tour,” followed by IV of Spades’ “Andalucia Tour.”
The lineup continues with TJ Monterde and KZ Tandingan’s “In Between” concert on September 5, Hillsong Worship Nights Asia Tour on Sept. 18,
Yeng Constantino’s “Biyaheng Bente 20th Anniversary Concert” on Sept. 20 and “Bida Sa Arena: The Rematch,” a celebrity basketball game, on Sept. 26.
The calendar continues into the final months of the year with international pop-rock band LANY’s “Soft World
Tour” on Nov. 6 and 12, and “Disney On Ice presents Let’s Dance!” from Nov. 28 to Dec. 6.
Beyond entertainment, the arena is also set to host the 2027 FIBA Women’s Asia Cup in July 2027, marking the first time the premier women’s basketball competition in Asia will be staged in Cebu, with eight national teams competing for the continental title.
From concerts and family entertainment to celebrity sports and major international sporting events, the arena’s growing lineup is giving Visayas and Mindanao more opportunities to experience major events closer to home while further strengthening Cebu’s position as a destination for large-scale entertainment and sporting events.
The arena’s growing lineup also reflects the broader transformation taking place around it.
As major events continue to draw audiences from across Cebu and beyond, the destination is increasingly becoming part of a wider mix of entertainment, dining, retail, business, hospitality and leisure experiences.
This evolving landscape is also where South Coast City, the emerging district taking shape beside SM Seaside City Cebu, comes into the picture.
As the development progresses, it is envisioned as a connected destination where these different experiences can come together, complementing the existing lifestyle offerings of SM Seaside City Cebu and the entertainment draw of the SM Seaside Cebu Arena.
Together, these developments are contributing to the gradual transformation of the South Road Properties into a more dynamic and diverse urban destination.
Future developments, including the SMX Convention Center Seaside Cebu and the dual-branded Park Inn by Radisson and Radisson Hotel, are expected to further complement this evolving mix as they progress.
Their planned presence will add opportunities for conventions, meetings, accommodations, and business and leisure travel, supporting the district’s potential to
serve different audiences and occasions.
The convergence of these destinations reflects how SM continues to contribute to the evolving lifestyle and tourism landscape of Cebu.
By bringing together spaces for entertainment, retail, dining, business and leisure, SM developments create more opportunities for Cebuanos to enjoy meaningful experiences closer to home while giving visitors more reasons to explore and spend time in the city.
In doing so, these destinations contribute to Cebu’s continued growth while creating more reasons for people to live, work, visit and experience the city.
With the SM Seaside Cebu Arena already welcoming major acts and audiences, and South Coast City continuing to take shape alongside SM Seaside City Cebu, the district is gradually becoming a destination where people can gather for business, leisure and entertainment.
For SM, being part of this transformation goes beyond developing spaces; it is about helping create places and experiences that respond to how Cebu continues to grow, while contributing to a city that offers Cebuanos and visitors more ways to discover, connect and make the most of Cebu.
About SM Supermalls
SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and nine in China.
For generations, SM has grown alongside Filipino communities by creating destinations where people,
businesses and opportunities come together.
Through “My SM,” SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences and meaningful experiences that foster connection and strengthen communities.
My SM. Your Most Loved Supermall.
