Outgoing Saturday Night Live star Chloe Fineman has revived her Sydney Sweeney impression to poke fun at the Euphoria star’s controversial new sports betting ad.
Fineman — who announced her departure from SNL in July — has both impersonated Sweeney and appeared alongside her during the actor’s time on the long-running sketch show.
“Yesterday I moved out of my dressing room at SNL, but I got to take my ‘Sydney Sweeneys,’” Fineman said in a clip shared to Instagram on Sunday, showing off a pair of prosthetic breasts covering her chest.
Fineman then launched into a parody of the Novig ad, which featured Sweeney posing nude alongside an array of sporting equipment.
In her video, Fineman repeats the word “sports” over and over again — as Sweeney does in her ad — while a barrage of balls are thrown at her chest.
“Many people think this ad is about sports, but it’s actually about tits,” Fineman jokes.
She concludes the clip by breaking character, saying: “I don’t know, I got the boobs and I thought it would be funny. I know you’re probably uncomfortable, but I think they’re fun and cool.”
Fineman tagged Sweeney in the caption, writing: “SPORTS 🏀🏀 @sydney_sweeney. (took home my ‘practice sweeneys’ @nbcsnl hope that’s ok).”
In 2024, SNL’s Bowen Yang claimed Sweeney begged the cast to “make jokes about my boobs” when she hosted the show that year.
Since its release, Sweeney’s latest ad campaign has been criticized by some female athletes for “sexualizing” women’s sports.
British Olympic runner Hannah Williams called it a “disgrace for women in sports” who are “constantly trying to be respected in a male dominated field,” while retired Australian Olympic swimmer Ariarne Titmus said she was “infuriated” by this “bulls***” marketing.
“The sexualisation of women in sport (and in life) is an ongoing issue that most (if not, all) women face,” wrote Olympic weightlifting coach Danielle Bagacay, adding: “I hope whatever Sydney Sweeney is trying to portray will be overshadowed by other women speaking/posting against the brand campaign.”
The 29-year-old has since hit back at critics on Instagram. On Sunday, she shared a series of Instagram Stories that highlighted female athletes who have posed nude in their careers.
Sweeney posted nude campaigns of Serena Williams, Ronda Rousey, Sue Bird, Megan Rapinoe and Caroline Wozniacki. She also highlighted male athletes who have done the same: Myles Garrett, Rob Gronokowski, Karl-Anthony Towns, and Jason Kelce.
In a statement, Sweeney said the campaign was “about embracing a fun idea.” She said: “The concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humour and a playful edge.”
The controversy follows a year on from Sweeney’s American Eagle “Great Jeans” campaign, which was heavily criticized for appearing to use the language of eugenics, with Sweeney saying in a now-deleted video: “Genes are passed down from parents to offspring, often determining traits like hair colour, personality, and even eye colour. My jeans are blue.”
In the subsequent months, the actor said she was “surprised” by the reaction, stating: “I’m against hate and divisiveness.”
Read MoreSaturday Night Live UK review – Jeff Goldblum will do anything for attention
Sydney Sweeney responds to backlash over sexualised sports betting ad
