The tea’s out and it’s fizzy. drinho®, an iconic Malaysian beverage brand known for its range of popular Asian drinks, is reimagining tea for a younger generation of consumer with the launch of drinho® Sparkling Tea Zero, a bubbly, guilt-free sip with no calories, sugar and colouring.
Available in two exciting flavours – Salted Lemon and Rose Lychee, the product marks the brand’s entry into the sparkling tea segment, targeting consumers seeking lighter choices without compromising on taste. Salted Lemon offers a zesty citrus profile with a subtle savoury note, while Rose Lychee, fruity, floral and effortlessly refreshing.
“drinho® Sparkling Tea Zero was crafted for today’s health-conscious, flavour-loving crowd – those who want something refreshing, a better-for-you option with bold flavours and a fizzy twist. It’s a drink you can enjoy without guilt, whether on the go, over meals, or as a midday pick-me-up. We would like to position the new drinho® Sparkling Tea Zero as an innovation that brings fresh excitement to the RTD tea segment in Malaysia — where tradition meets fizz: a bold, sugar-free spark that refreshes, connects, and lifts any mood. Every sip starts a spark — refreshing and full of fun vibes,” said Ms. Chang Wan Ping, Marketing Director of Ace Canning Corporation.
The launch also introduces a brand-new visual identity for the drinho® brand specifically crafted for this new range, featuring a new sub-brand and packaging design that reflects its move into more contemporary, lifestyle-oriented categories.
drinho® Sparkling Tea Zero is now available at major supermarkets nationwide, including AEON, Giant, Jaya Grocer and NSK, priced at RM1.80 per can and RM7.20 per cluster of 4 cans.
Check out drinho® Sparkling Tea Zero video here:
This post first appeared on WORLD OF BUZZ.