Spider-Man popcorn bucket design sparks debate over publicity stunt

EntertainmentMovie
22 Jun 2026 • 1:05 AM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

Spider-Man popcorn bucket design sparks debate over publicity stunt

  • The fourth instalment of the Tom Holland-led Spider-Man series, titled Spider-Man: Brand New Day, is scheduled for release in cinemas on 31 July, featuring Holland as Peter Parker/Spider-Man and Zendaya as MJ.
  • The new film's plot centres on Peter Parker's full-time commitment to protecting New York City as Spider-Man, which leads to a dangerous physical transformation that jeopardises his existence.
  • Cinemark has launched a promotional Spider-Man: Brand New Day-themed popcorn bucket, designed with a Spider-Man arm holding a white cone-like bowl and a straw, enabling fans to consume snacks and drinks simultaneously.
  • The popcorn bucket's design, intended to represent webs, has garnered significant online attention and sparked numerous 'NSFW' comparisons due to its suggestive appearance, prompting speculation that it was a deliberate publicity tactic.
  • Tom Holland recently confirmed his marriage to co-star Zendaya, following earlier rumours, and also suggested Owen Cooper as a potential candidate to succeed him in the Spider-Man role.

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