Stellantis on Thursday unveiled in the United States the group's new strategic plan, which includes €60 billion in investments by 2030 and 60 new models on the way to speed up growth and profits.
The plan was presented by the top management of the carmaker – formed through Fiat's acquisition of around ten brands, starting with Chrysler and Peugeot – during an investor conference held on Thursday in Auburn Hills, Michigan.
The chairman of Stellantis, John Elkann, described the FASTlane 2030 business plan as "ambitious but realistic", as it foresees the rapid development of several new products and updates to existing models while at the same time cutting annual costs by €6 billion by 2028.
"FaSTlane 2030 is the result of months of disciplined work across the company and is designed to drive profitable long-term growth", added the group's chief executive Antonio Filosa, "the plan will deliver on our goal: enabling people to move around with the brands and products they love and trust".
Fiat, and the whole group that revolves around it, has to make up ground on electrification, where it lags behind, like other major European manufacturers, compared with Chinese rivals, with whom it is also in talks over the sale of plants in Europe.
RelatedWhich brands Stellantis will invest in
The company has four global brands with the biggest market presence and the highest profit potential: Jeep, Ram, Peugeot and Fiat, which will therefore receive 70% of the planned investments under the plan, together with the commercial vehicles division.
Alongside these there will be five regional brands – Chrysler, Dodge, Citroën, Opel and Alfa Romeo – while DS and Lancia (as well as Abarth) will be managed by Citroën and Fiat.
Filosa specified that the group will seek to build on its strengths in the North American market, which he headed before being promoted a year ago, and from which much of the hoped-for growth over the coming years is expected to come.
The Stellantis CEO also explained that the group will roll out a "value-creation programme capable of generating savings", including strengthening the electric segment at its plants in Italy and launching two new e-cars for a premium brand such as Maserati.
Stellantis's strategic plan according to Elkann
During Investor Day the Stellantis chairman announced the intention to move from a global model to a multi-regional one, with shared platforms and powertrains. John Elkann acknowledged that the sector is going through a period of unprecedented change and challenges, but said the early signs are encouraging.
"There is still a lot of work to do and we remain realistic about the challenges. Competition is intense, technology cycles are accelerating and the external environment remains volatile, but we are approaching this next phase with clarity, agility and ambition", Elkann added.
"The reset of Stellantis has been profound and necessary," the chairman concluded. In this respect, the group plans to integrate artificial intelligence into production "in cooperation with top-tier partners" (including Applied Intuition, Qualcomm, Wayve, Nvidia, Uber, Mistral AI, Catl and Wayve) for software architectures, driver interaction and also autonomous driving.
Among the first reactions were those from the metalworkers' unions. The strategic plan unveiled is "a global advert, in which they have put the US at the centre, where 60% of the €36 billion in planned investments will be directed. It is clear they need to reassure Trump at the expense of 'old Europe', with Italy and above all Turin bringing up the rear", commented the general secretary of the Fiom union in Turin, Edi Lazzi, in a joint statement with Gianni Mannori, the official responsible for Mirafiori, Fiat's historic plant in Piedmont.
"We will be asking to meet the company as soon as possible to clarify what impact the industrial plan will have on Mirafiori," said the general secretary of the Uilm union in Turin, Luigi Paone, in a statement.
What are the new Fiat and Stellantis group models?
By 2030 the group will launch around 25 completely new products and 25 revamped ones, as well as around 50 updates to existing cars and commercial vehicles, with the aim of increasing coverage and market share.
In particular, Stellantis is targeting 29 electric models, 15 plug-in or range-extended hybrids, 24 hybrids and 39 with conventional or mild-hybrid powertrains, cutting the time it takes to develop a product (the so-called time to market) from 40 to 24 months.
A significant change of pace is envisaged as early as 2028 with the debut of a new segment: fully electric vehicles costing less than €15,000, produced at the Pomigliano d'Arco plant in Campania.
As for the Fiat brand, the brand's CEO and the group's chief marketing officer, Olivier François, announced the launch of five new vehicles and three mobility solutions under the Fastlane 2030 plan.
The main new features include:
- A three-wheeled model and a four-seat version of the Topolino.
- A new electric 500 and the Fiat version of the Pomigliano d'Arco e-car.
- The new Grizzly SUV, which will complete the Panda and Grande Panda family on the same platform but with a different design to increase revenues and margins.
- A third, innovative "family mover" concept expected in 2029.As for the main French brands, Peugeot will introduce seven new models, including four that will expand the brand's market coverage and profitability," announced Peugeot CEO Alain Favey. The same number will be rolled out by Citroën, including a new electric 2CV with styling inspired by the original version.
Stellantis's global and regional targets for 2030
For North America, the forecast is for volumes to grow by 35% over the coming years, reaching 1.9 million vehicles. The group aims to tap into the market segment below $40,000, increasing the number of affordable models from two to nine (including two new Chryslers priced below $30,000).
The American brands will have 23 refreshed or updated models in showrooms, 11 of them completely new. The strategic formula for the region is "50/50/35": 50% new products, 50% increase in market coverage and sales up 35%.
Within Stellantis's Fastlane 2030 plan, however, each region has the power to implement tailor-made plans. In Europe the focus is on 15% revenue growth and on producing affordable electric cars. As for Asia, Tata Motors will provide a "highly competitive platform for developing a new Jeep, designed and assembled in India", said Grégoire Olivier, the group's Chief Operating Officer China & Asia Pacific.
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