SUNDAY night’s (Monday in Manila) Super Bowl and Bad Bunny fell short of setting records for most watched US broadcast and halftime show.
Seattle’s 29-13 victory over New England averaged 124.9 million viewers on NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+, according to Nielsen’s Big Data + Panel rating system.
That fell short of the 127.7 million US viewers that tuned in for Philadelphia’s 40-22 victory over Kansas City last year on Fox.
Bad Bunny’s halftime show averaged 128.2 million viewers from 8:15-8:30 p.m. Eastern. That would make it the fourth-most watched halftime behind Kendrick Lamar (133.5 million, 2025), Michael Jackson (133.4 million, 1993), and Usher (129.3 million, 2024).
Full global viewership for the halftime show is expected to be available early next week. Cardi B was part of Bad Bunny’s Super Bowl halftime show. What she did exactly, well, that turned into a perplexing question for two major prediction markets.
At least one Kalshi trader filed a complaint with the Commodity Futures Trading Commission over how the prediction market handled Sunday’s appearance by the Grammy-winning rapper. The result of a similar event contract on Polymarket also drew the ire of some users on that platform.
