Sydney Sweeney brutally mocked by SNL star as ad backlash grows

EntertainmentSports
14 Sep 2026 • 9:40 PM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

Sydney Sweeney brutally mocked by SNL star as ad backlash grows

  • Chloe Fineman parodied Sydney Sweeney's controversial sports-trading app ad in a video shared on Instagram.
  • Sweeney's Novig ad, which featured her posing nude with sports equipment, faced severe backlash from female athletes who criticized it for sexualizing women in sports.
  • Athletes including British runner Hannah Williams and Australian swimmer Ariarne Titmus voiced outrage over the campaign's messaging.
  • Fineman spoofed the advertisement using prosthetic breasts to mock its focus on physical appearance while repeating the word sports.
  • Sweeney defended the campaign as a playful idea and responded to critics by highlighting previous nude photo shoots featuring prominent male and female athletes.

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