Chelsea and Liverpool have ended their partnerships with 1xBet, a week after fellow Premier League side Tottenham chose to cut ties with the online betting company, reports, www.sportspromedia.com/.
The two clubs had only signed deals with 1xBet in July but have now ended their respective deals with immediate effect after string of allegations against the gambling brand. These included taking bets on children's sports, advertising on illegal websites, cockfighting live streams and promoting a casino featuring topless croupiers. It subsequently suspended its advertising activity in the UK.
Both Liverpool and Chelsea had been contacted by the Gambling Commission, the UK's betting regulator, warning them any promotion of 1xBet in the country could be considered unlawful, leading to heavy fines and imprisonment.
