- Target is implementing a new employee dress code across its U.S. stores, effective July, to create a more uniform look and make staff more easily identifiable for customers.
- The updated policy requires employees to wear only clearly red shirts, excluding shades like burgundy or pink, and permits only small logos. Red plaid or checkered shirts are acceptable if they are distinctly red.
- The new rules also specify that denim worn by employees must be blue, while khakis remain an option.
- To facilitate the transition, Target will provide employees with a red shirt and a 50% off coupon for a denim purchase.
- These changes are part of new CEO Michael Fiddelke's broader strategy to enhance the in-store experience, boost sales, and regain customer trust following several years of weak performance and social controversies.
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