- Target's new CEO, Michael Fiddelke, is leading a multi-billion-dollar investment to boost sales and restore the retailer's image as a desirable shopping destination.
- Fiddelke, who has worked at Target for over two decades, faces the challenge of reversing declining comparable sales and regaining customer trust.
- The company has drawn criticism for reducing its diversity, equity, and inclusion (DEI) programmes and for not taking a public stance against immigration crackdowns in Minneapolis.
- Fiddelke acknowledged that boycotts negatively impacted sales last year and stated that winning back customer trust is a primary focus for the company.
- He plans to refresh store designs and merchandise, encourage buyer travel for inspiration, and prioritise the safety of staff and customers amidst political and economic uncertainties.
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