Career choices, income disparities and the rapidly evolving earning potential of India’s creator economy — recently these topics became the focal point of a larger online debate.
Why you must wonder?
Meet actor and content creator Aarush Bhola who has added a luxury BMW sedan to his growing car collection, and social media cannot stop talking about it. The influencer, who boasts over 4 million followers on Instagram, shared photos of himself and his family celebrating the new purchase. Alongside the images, he wrote, “Manifest vi kare, Naale kare mehnta” (Manifest it, and work hard for it too).
While his fans flooded the comments section with congratulatory messages, there was another section of people who reacted saying: “Software engineers are still struggling to get Rs 3–5 LPA salaries. Meanwhile, content creators are buying Mercedes and BMWs.”
The post quickly sparked conversations around traditional careers, social media success and the changing dynamics of wealth creation in the digital age.
Mixed reactions:
A user wrote, “Please say CRINGE content creators. They won’t be relevant one day!" Another added, “I get how his parents don’t beat him for the amount of bullshit he speaks online."
At the same time, several people defended content creators and argued that influencer success is often unfairly dismissed as “easy money." A user commented, “Coming from an engineer trying content creation, it’s not easy too," highlighting that building an online audience requires consistency and effort.
Another user tried to add perspective to the comparison, writing: “There are more millionaire software engineers in India than millionaire content creators. probably 50 times more. If you compare beginners of one domain with the top 0.0001% of other domain you will be forever disappointed."
Another reacted: “You are making it sound like content creation is easy. Its the most difficult and creative job there is. The planning and execution that goes into it is insane."
