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New food service, wholesale business by TF Value-Mart targets 20 outlets by end-2027
TF Value-Mart has launched TF Borong, its dedicated food service and wholesale business, at its Batu Caves and Taman Connaught outlets this week.
The launch marks the first phase of a wider plan to roll out TF Borong across 20 of TF Value-Mart’s existing stores by the end of 2027, backed by more than RM20 million in capital expenditure.
Just in time as businesses prepare for Deepavali and year-end trading activities, TF Borong is set to provide a more convenient way for business operators to source products ranging from everyday essentials to premium ingredients, helping them streamline procurement so they can focus on serving customers and running their businesses.
Supported through TF Value-Mart’s Batu Caves and Taman Connaught outlets, TF Borong is designed for restaurants, cafes, caterers, retailers, hospitality operators, hawkers, street food vendors and other SMEs seeking a more efficient and convenient purchasing experience.
Built around the day-to-day needs of business owners, TF Borong provides access to more than 2,000 new food service products, ranging from pantry staples, fresh supplies and operational essentials to imported lobsters, snow crabs and premium beef breeds such as Angus and Wagyu, subject to availability.
Each TF Borong outlet is staffed by specialist butchers who prepare customised beef cuts to each business’s specifications, from portion size to trim. Complemented by competitive pricing, bulk packaging, business-focused services and customer support, TF Borong is designed to help businesses simplify sourcing and purchasing.
“Food service is one of the most resilient segments of Malaysia’s consumer economy and the operators who keep it running, from hawkers to hotel kitchens, deserve a supplier built around them. TF Borong brings together our outlet network, buying scale and in-house butchery expertise to support these businesses. Our investment of more than RM20 million and our plan to reach 20 outlet by end-2027 reflects how seriously we take this opportunity,” said TF Value-Mart CEO Ho Mun Hao.
Meeting Malaysia’s growing food service needs
Malaysia’s food service market represents a significant commercial opportunity: GlobalData estimates that the country’s food service “profit sector” generated US$22 billion (RM100.9 billion) in revenue in 2024. Even as demand remains strong, operators continue to face pressure to manage costs, optimise procurement and respond quickly to changing customer demand.
TF Borong addresses these needs through product variety, competitive pricing, purchasing convenience and business-focused support.
In addition to its broad product range, TF Borong offers a membership programme for business customers, with registration available through WhatsApp at +6012-966 3488.
Members can access business-focused offers and support, alongside services such as WhatsApp ordering and personal shopper assistance, providing greater flexibility and convenience when managing their purchasing requirements.
Following Batu Caves and Taman Connaught, TF Borong will be introduced progressively across 20 TF Value-Mart outlets by end-2027. The investment of more than RM20 million covers outlet expansion and upgrades, the hiring of specialist butchers and the addition of over 2,000 food service products.
Responding to a question from theSun, Ho explained TF Value-Mart’s rollout of TF Borong as part of its subsequent outlets will be based on market demand, which the company already has data on.
“We know where to expand because we have already identified the stores where customers are buying in bulk. When we saw a need for (certain products in bulk), we did not carry it (at the time). Through TF Borong, we now want to make it available. Most of the outlets outside of Klang Valley will need that product range that they do not have.”
The next TF Borong outlet is targeted to launch on Dec 1.
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