The cheapest option isn’t always the cheapest.

Because the price tag only tells you what something costs today.

It doesn’t tell you what it’ll cost in electricity, repairs, replacements, compromises — or the regret of buying twice.

Businesses call this Total Cost of Ownership.

And once you start thinking this way, you see it everywhere: flights, shoes, air-conditioners, office chairs… even TVs.

Sometimes paying a little more upfront is actually how you spend less over time.

That was the idea Sony challenged me to think about with the new BRAVIA 3 II.

Buy for the price today.

Or buy for the years you’re going to live with it. @sonymalaysia

Timothy Tiah (timtiah.newswavcreator@gmail.com) is a content creator under the Newswav Creator programme, where you get to express yourself, be a citizen journalist, and at the same time monetize your content & reach millions of users on Newswav. Log in to creator.newswav.com and become a Newswav Creator now!

The User Content (as defined on Newswav Terms of Use) above including the views expressed and media (pictures, videos, citations etc) were submitted & posted by the author. Newswav is solely an aggregation platform that hosts the User Content. If you have any questions about the content, copyright or other issues of the work, please contact creator@newswav.com.