The Curve marks Deepavali with a golden festive installation, traditional performances, family activities and shopping rewards until Nov 15, 2026.
PETALING JAYA: Traditions are passed down through generations, but it is the moments shared together that keep them alive.
This Deepavali, the Curve celebrates the stories and connections behind the Festival of Lights with its 2026 campaign, “The Golden Legacy.”
It combines a festive installation, interactive family activities and community initiatives, inviting visitors to honour cherished traditions and create new memories.
A golden festive setting
Till November 15, the Curve is transformed into a celebration of Indian heritage. A grand golden diya takes centre stage, symbolising the light, blessings and traditions handed down from one generation to the next. Beside it stands an elephant centrepiece representing wisdom, strength, prosperity and good fortune.
A kolam display, vibrant hanging garlands and traditional Deepavali lanterns complete the setting.
Visitors can pose at curated photo corners, including a festively decorated traditional chair and a heritage-inspired lounge with rugs, lanterns and carved artefacts.
“Deepavali is a time to come together, celebrate our cultural heritage and share in the joy of the festive season,” said The Curve General Managar Elaine Liew.
She added that traditions that are shared and experienced together become meaningful memories that inspire future generations.
Keeping the stories alive
The campaign’s centrepiece activation is “Light the Legacy,” an interactive game that lets families create their own colourful kolam designs online.
A Deepavali bazaar offers traditional Indian treats, alongside cultural performances such as traditional Indian dances.
Families can also join festive crafts, kolam and rangoli workshops, and diya lighting.
Sharing the light beyond the mall
Through a Deepavali CSR initiative with SKJT Ladang Edinburgh, the Curve will give Deepavali Care Packs to 50 underprivileged students and their parents. The packs contain household and festive essentials to help the families prepare for the celebrations.
Festive rewards for shoppers
Till November 15, shoppers can redeem Gift-with-Purchase rewards at the Curve:
- Spend RM100: an exclusive set of Deepavali packets
- Spend RM300: an RM10 Curve voucher and a set of Deepavali packets
- Spend RM500: a Dessini electric pot and a set of Deepavali packets
The Curve invites families to celebrate the traditions that bring them closer and to share the joy of giving. For more details on the campaign and upcoming events, visit the Curve’s website or follow its Facebook and Instagram pages.
