New feminine care brand marks its debut with a one-million-menstrual-product giveaway and Malaysia’s first all-women concert
PETALING JAYA – Women juggle many roles and responsibilities daily, so period should not add on to their worries. Vinda Malaysia launches Vera™ today, a new feminine care brand created by Malaysian women for Malaysian women. Vera™ is here to help women feel comfortable and confident throughout their cycle, so they can focus on what matters and live life on their terms.
Vera™ understands women’s bodies, needs, and everyday realities because its products are designed with two unique features. All Vera™ products are made with V-FIT™ hourglass design, which hugs natural curves, together with V-FLOW™ unique flow-guiding channels that direct flow evenly for fast absorption and leakage protection – thus, helping women move through the day with greater comfort and confidence.
The brand also leverages on Vinda Malaysia’s extensive experience in providing safe and quality everyday hygiene care products across consumer tissues, feminine care, baby care, as well as incontinence care. Its portfolio includes Vinda, Tempo, Libresse, Drypers, Dr P and TENA.
“Vera™ is built on a simple belief: women understand women best,” said Yapp Pau Ling, Country Head of Vinda Malaysia. “Our ‘By women, for women, period’ promise goes beyond what is inside the pack. It is about building a sisterhood where women feel seen, supported and confident enough to talk about periods without embarrassment or apology. From everyday care to the one-million-menstrual-product giveaway and our Malaysia’s first all-women concert, we want Vera™ to show up wherever women are - supporting them through every role, every routine and every period.”
ONE MILLION PADS. ONE VERY BIG HELLO.
From product promise to product trial, Vera™ is putting the range directly into women’s hands through its nationwide one-million-menstrual-product giveaway.
Through launch activities and roving outreach at schools, colleges, universities and workplaces, one million Vera™ menstrual products have been distributed across Malaysia – including to underprivileged students in schools across Klang Valley, Perak, and Negeri Sembilan. Additionally, Vera™ conducts menstrual hygiene education programmes in schools, empowering girls with the knowledge to better understand and care for their bodies.
One million packs of menstrual products is not exactly a quiet hello, but that is the point: women should be able to experience Vera™’s V-FIT™ and V-FLOW™ for themselves.
PERIOD CARE TAKES CENTRE STAGE.
Taking the same women-first spirit from everyday routines to centre stage, Vera™ extended its launch by introducing its ambassadors Ernie Zakri and Priscilla Abby, as well as Malaysia’s first all-women concert at Surf Beach, Sunway Lagoon. The concert brought together Ernie Zakri and Priscilla Abby, Vanessa Reynauld, Layla Sania, XONE, as well as DJ Bambi and DJ Charisma for an evening celebrating women’s talent, confidence and community.
TWO RECORDS. ONE WOMEN-FIRST MILESTONE.
The giveaway and concert also secured two Malaysia Book of Records titles for Vera™: The Largest Distribution of Menstrual Products, with one million sanitary packs distributed, and First All-Women Concert. Together, the milestones turned the brand’s “By Women, For Women” purpose into something women could experience nationwide and celebrate together in one place.
Vera™ has a wide range of products across its pads, liners, and panties that cater to every size, every fit, and every woman. A standout is the newly launched ‘Daun Sirih’ period panties. It has natural antibacterial properties – from Daun Sirih and Cica leaf extracts – to help inhibit harmful bacteria growth, nourish and soothe skin, as well as keep the intimate zone fresh and odour-free. Vera™ period panties also offer V-360°™ coverage through a high-waist design and side guards, with a cottony-soft feel and disposal tape for convenient removal.
Vera™ is now available at leading supermarkets, neighborhood provision stores and pharmacies, as well as online via Shopee (Vera™ official store), Lazada (Lazmall), TikTok Shop, and Vindamall. As part of its launch, Vera™ is currently running a “Buy & Win” contest too where consumers stand to win prizes up to RM 1 million including a new car, luxury bags, gold bars, and more.
For product information, promotions and updates, visit www.veramalaysia.com.
