The Vera feminine care brand has officially arrived in Malaysia. Launched by Vinda Malaysia on 1 November 2026, the homegrown brand is created by Malaysian women for Malaysian women, with one clear goal: to help women feel comfortable and confident throughout their cycle.
To mark its debut, Vera distributed one million menstrual products nationwide and staged Malaysia’s first all-women concert at Surf Beach, Sunway Lagoon. Both efforts earned the brand a place in the Malaysia Book of Records.
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What Sets Vera Feminine Care Apart
Women juggle many roles every day, and leaks, discomfort or period pain should not add to their worries. That is why every Vera feminine care product is built around two signature features:
- V-FIT: an hourglass design that hugs the body’s natural curves for extra comfort.
- V-FLOW: flow-guiding channels that direct flow evenly for fast absorption and leakage protection.
The brand also draws on Vinda Malaysia’s experience in everyday hygiene care, with a portfolio that includes Vinda, Tempo, Libresse, Drypers, Dr P and TENA.
“Vera is built on a simple belief: women understand women best,” said Yapp Pau Ling, Country Head of Vinda Malaysia. “Our ‘By women, for women, period’ promise goes beyond what is inside the pack. It is about building a sisterhood where women feel seen, supported and confident enough to talk about periods without embarrassment or apology.”
One Million Pads Distributed Across Malaysia
Vera is putting its range straight into women’s hands. Through launch activities and roving outreach at schools, colleges, universities and workplaces, one million Vera feminine care products have been distributed across the country.
The giveaway also reached underprivileged students in schools across the Klang Valley, Perak and Negeri Sembilan, where period poverty remains a real concern. Alongside the products, Vera runs menstrual hygiene education programmes in schools, helping girls better understand and care for their bodies.
One million packs is not exactly a quiet hello, but that is the point. Women should be able to experience V-FIT and V-FLOW for themselves.
Inside Malaysia’s First All-Women Concert
The Vera feminine care brand then took its women-first spirit from everyday routines to centre stage, introducing its brand ambassadors Ernie Zakri and Priscilla Abby at Malaysia’s first all-women concert at Surf Beach, Sunway Lagoon.
The line-up also featured Vanessa Reynauld, Layla Sania, XONE, DJ Bambi and DJ Charisma, making it an evening that celebrated women’s talent, confidence and community.
Two Malaysia Book of Records Titles for Vera
The giveaway and concert secured two Malaysia Book of Records titles for the Vera feminine care brand: The Largest Distribution of Menstrual Products, with one million sanitary packs distributed, and First All-Women Concert.
Together, the milestones turned the brand’s “By Women, For Women” purpose into something women could experience nationwide and celebrate together in one place.
Where to Buy Vera Feminine Care Products in Malaysia
The Vera feminine care range spans pads, liners and period panties designed for every size, every fit and every woman.
A standout is the new Daun Sirih period panties, made with Daun Sirih and Cica leaf extracts that have natural antibacterial properties to help inhibit harmful bacteria growth, soothe the skin and keep the intimate area fresh. They also offer V-360° coverage with a high-waist design, side guards and a cottony-soft feel.
Vera is available at leading supermarkets, neighbourhood provision stores and pharmacies, and online via the Vera official store on Shopee, Lazada (LazMall), TikTok Shop and Vindamall.
As part of the launch, Vera is also running a “Buy & Win” contest with prizes worth up to RM1 million, including a new car, luxury bags and gold bars. For product information, promotions and updates, visit the official Vera Malaysia website.
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