- UK pubs anticipate a significant economic boost from the UEFA Women’s Euros, with the British Beer and Pub Association (BBPA) projecting an additional 2.6 million pint sales.
- This surge in sales is expected to generate a £13 million boost for the economy, driven by increased patronage during matches.
- The tournament kicks off on July 2, with England’s Lionesses and Wales playing their opening fixtures on July 5.
- Pubs may also be granted extended opening hours if England or Wales advance to the semi-finals or final stages of the competition.
- The BBPA has called on the Government to reduce beer duty, noting that England and Wales face the fourth-highest tax rate among competing nations, despite a recent 1.7 per cent cut.
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