The quirky souvenir Masters fans are going wild for amid fears it’ll disappear

11 Apr 2026 • 2:12 AM MYT
The Independent
The Independent

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  • The Masters golf tournament features a highly sought-after, limited-edition 13 1/2-inch tall gnome, which has become a significant attraction for patrons.
  • This year's gnome, the 10th edition, depicts an old man with a white beard in golf attire, holding an umbrella and a Masters-themed cup.
  • Sold exclusively at Augusta National for $59.50 plus tax, the gnomes are limited to approximately 1,000 daily and typically sell out within an hour of gates opening.
  • Due to their scarcity and popularity, a lucrative resale market has emerged, with gnomes fetching prices between $620 and $800 on platforms like eBay and Facebook Marketplace.
  • Speculation that this could be the final year of the gnome's production is driving its increased value and demand, though Masters chairman Fred Ridley has not confirmed these rumors.

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