The Standard has unveiled plans for its latest Southeast Asian venture, The Standard, Pattaya Na Jomtien, set to open in October 2025. Nestled just over an hour from Bangkok, the new resort promises to redefine the Thai coastline experience with a signature blend of bold design, laid-back luxury, and playful sophistication.
The beachfront property marks the brand’s fourth opening in the region, following acclaimed launches in Hua Hin (2021), Bangkok Mahanakhon (2022), and Singapore (2024). Positioned in the tranquil enclave of Na Jomtien—far removed from Pattaya’s bustling nightlife—the resort is poised to offer a refined alternative centred around sea, style, and serenity.
Beachfront Vibes
The development will also debut Esmé, The Standard’s first-ever beach club, blending vibrant Thai flavours with bold Mexican influences in a stylish coastal setting. Another standout dining destination, Sereia, will spotlight Chonburi’s rich seafood traditions with a live-fire grill concept and seasonal Thai dishes. Guests can also discover Mmhmmm, an adults-only rooftop escape featuring a bar, mud lounge, ice bath, and hidden pool—all overlooking the Gulf of Thailand.
Designed by Verena Haller and The Standard’s in-house team, in collaboration with ONION, DIN Studio, and Studio Lupine, the resort combines modernist architecture with the brand’s irreverent aesthetic. Brutalist forms are softened by playful curves and vertical lines, while lush landscape design by PLA invites guests on a sensory journey from arrival to shore.
The resort will house 161 rooms and suites, including Ocean View Pool Suites and a 322-square-metre Penthouse. Interiors are styled for comfort and escape, complete with curated amenities, rain showers, and either garden or sea views.
Seaside Living
Art and fashion collaborations will also play a key role. A bespoke courtyard sculpture by Chloé Kelly Miller, created in partnership with MozART Advisory, celebrates themes of unity and family. Uniforms, designed by Thai fashion house Vickteerut, merge clean tailoring with breezy resort wear.
Further amenities include a beachfront pool deck, Surf Shack grab-and-go café, and seamless access to nearby islands such as Koh Kram and Koh Larn—perfect for snorkelling, sailing, and island-hopping adventures.
With its opening, The Standard, Pattaya Na Jomtien aims to set a new benchmark for Thai coastal hospitality—where every detail reflects a fresh, design-forward approach to seaside living.
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