Let’s be honest — if you’ve been online lately, you’ve probably stumbled across the wide-eyed, cheeky grin of a Labubu plush at least once. From TikTok virality to front-row appearances at fashion week, Labubu isn’t just a collectible — it’s a full-on cultural moment. But with the growing fandom and a dizzying list of editions, you might be wondering: what are the different types of Labubus to buy, and where do you even begin?
Whether you’re a seasoned toy collector or just someone who loves adding a bit of chaos (and cuteness) to your shelves, there’s a Labubu waiting to steal your heart — and your wallet. These mischievous monsters, born from Nordic folklore and the genius mind of Kasing Lung, have exploded into pop culture thanks to Chinese powerhouse Pop Mart. With over 300 editions, collabs with names like Coca-Cola and Uniqlo, and rare exclusives priced like Birkin bags, it’s safe to say the Labubu universe is more than just plush — it’s plush with a capital P.
In this guide, we’ll break down every major series, from blind box mysteries to luxe seasonal drops. Buckle up — it’s about to get plush-tastically wild.
From storybook elf to global icon: The rise of Labubu
@purrrfect.plushies Rihanna Slay! Are you looking for this kind of bag pendant? Our shop offering authentic Labubu from Popmart. Please check the yellow basket below! #fyp #rihanna #labubu #rihannalabubu #5star #plush #forsale #blindbox #confirmed #smallbusiness #collection #plushies #mysterybox ♬ Pretty (Sped Up) – MEYY
Before we deep-dive into all the types of Labubus to buy, let’s take a quick detour to understand how this pointy-eared mischief-maker leapt from folklore to the front rows of fashion week.
Labubu first popped into the world in 2015, straight from the whimsical pages of The Monsters storybook by Dutch-Chinese artist Kasing Lung. Inspired by Nordic folklore, Labubu was a mischievous little elf with a toothy grin and an unmistakable personality. But it wasn’t until 2019, when Chinese toy giant Pop Mart brought Labubu to life in plush form, that things really started cooking.
By 2025, Labubu had become more than just a cult toy — it was a certified cultural phenomenon. To date, over 1.4 million TikTok videos have been made about Labubus. Google search interest has spiked dramatically. And yes, even A-listers like Rihanna, Dua Lipa, Post Malone, and BLACPINK’s Lisa have been seen styling them on luxury handbags.
@lalisa.sd the one who started the whole Labubu craze, she is the trendsetter @LISA @POP MART #LISA #LALISA #lalisamanobal #lalisamanoban #lisablackpink #lilies #labubu ♬ PASSO BEM SOLTO (Slowed) – ATLXS
In an interview with WWD, Emily Brough, Pop Mart’s head of IP licensing for the Americas, explained: “Labubu has become more than just a collectible; it’s a bold statement of individual style.”
With over 300 Labubu styles released since 2019 and high-end partnerships ranging from Coca-Cola to Uniqlo, Pop Mart is reshaping how we think about plush toys. “Labubu’s presence in the fashion space — from NYFW to appearances on luxury bags — reflects a broader cultural resonance,” Brough added.
And here’s the kicker: rare styles are now fetching up to USD 3,134 on resale platforms like eBay and StockX. Yes, Labubu has officially entered the same collector tier as limited-edition sneakers and Birkin bags.
With all that hype, let’s jump into the good stuff — the types of Labubus to buy and where they belong in the ever-expanding monsterverse.
Different types of Labubus to buy
Labubu core editions — The heart of the series
If you’re just starting your Labubu journey, the core editions are your plush gateway drug. These are the baseline designs that showcase Labubu in all their wild, unfiltered glory — and they’re perfect for first-time collectors looking for the essential types of Labubus to buy.
Time to Chill
Release Date: October 31, 2022
Price: RM296
This one’s all about laid-back vibes. Labubu’s floppy posture and slightly smug expression say one thing — they’re cool without trying. A brilliant intro piece if you’re looking for that mellow energy.
Jump for Joy
Release Date: May 25, 2023
Price: Approx. RM287
A burst of happiness in plush form, this Labubu captures that bounce-in-your-step feeling. With vibrant colours and a dynamic pose, it’s like owning pure serotonin. It’s also one of the most joyful types of Labubus to buy if you’re into feel-good collectibles.
Here’s where to buy Labubu and other toys in Hong Kong.
Dress be Latte
Release Date: 26 October 2023
Price: Approx. RM287
With soft coffee-toned colours and a café-core aesthetic, Dress be Latte is Labubu on a brunch date. Think earthy neutrals and dreamy swirls — the ultimate vibe plush for your bookshelf or desk.
Flip with Me
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Release Date: July 12, 2024
Price: RM 360
Size: 20 x 15 x 40 cm
This edition shows off Labubu mid-flip (literally) — a playful stunt pose that’s pure kinetic energy. It’s a fan fave for a reason, combining fun with collectable artistry.
Fall in Wild
Release Date: July 12, 2024
Price: RM360 (plush), RM131 (keychain pendant)
Size: 20 x 15 x 40 cm (plush), 8 x 7 x 17 cm (keychain)
A rugged, forest-core fantasy with mossy greens and wild-child energy. Perfect if you’re after types of Labubus to buy that have a slightly darker, more nature-bound aesthetic.
Let’s Checkmate
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Release Date: February 7, 2025
Price: RM486 (plush), RM131 (pendant)
Size: 37 cm (plush), 17 cm (pendant)
This Labubu is a chess masterpiece, but fashionable. Dressed in classic checkerboard patterns with a knowing grin, this Labubu screams “strategic slay.” Ideal for collectors who love a bit of thematic storytelling with their fluff.
Zimomo collections — The older brother of the Monster family
If Labubu is the troublemaker of the trio, then Zimomo is the effortlessly cool older sibling who knows how to handle the chaos — and look good doing it. With his larger build, slick tail, and a more composed expression, Zimomo plushes are like plushy confidence with a side of mystery.
Zimomo might not have quite as many editions as Labubu, but what he lacks in quantity, he more than makes up for in iconic design. If you’re exploring different types of Labubus to buy and want something that feels elevated and sleek, Zimomo might be your plush soulmate.
I FOUND YOU (Zimomo v1)
Release Date: December 15, 2023
Size: 30 x 25 x 58 cm
Price: RM757
This version introduced Zimomo to the plush world in dramatic fashion. With a bold vinyl face and powerful silhouette, “I FOUND YOU” quickly became a collector favourite. His nickname? “大首领” — aka the Big Boss.
ANGEL IN CLOUDS (Zimomo v2)
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Release Date: October 25, 2024
Size: 33 x 25 x 58 cm
Price: RM1,226
Ethereal, elegant, and absolutely extra — this version of Zimomo floats in on a cloud of heavenly energy. Dubbed “大天使” (The Archangel), it’s the plush equivalent of a fashion model mid-catwalk.
This plush is particularly hard to get your hands on, and the resale values reflect that. If you’re looking for ultra-premium types of Labubus to buy, Zimomo v2 is a grail-level piece.
How to Spot a Zimomo
Tail Check: Unlike Labubu, Zimomo has a distinct tail — that’s your first clue.
Body Build: Bigger and bolder, Zimomo plushes are a few centimetres taller than their mischievous counterparts.
Vibe: Zimomo plushes exude main character energy. Whether they’re dressed like celestial beings or plush gang leaders, they command attention.
Collector Tip
Zimomo editions tend to be more limited and higher in price, which makes them perfect for collectors who want standout pieces. These plushes aren’t just adorable — they’re low-key fashion statements.
Mokoko collections
If Labubu is chaotic and Zimomo is cool, Mokoko is the heart. Drenched in pink fluff with dreamy details, Mokoko brings the romance, softness, and sweetness to the monster fam. She’s instantly recognisable with her heart-shaped nose, soft pink fur, and long curly lashes — basically the plush version of a K-pop ballad.
For collectors who want that balance of cute and collectible, Mokoko plushes are some of the most loveable types of Labubus to buy. They don’t shout for attention — they gently nudge your heart and make you say, “Aww.”
Close to Sweet (Mokoko v1)
@annedeagosto Mokoko Close to Sweet Pendant #unboxing #labubu #mokoko #mokokoclosetosweet #mokokoclosetosweetpendant #labubucollection #labubuthemonster #popmart #popmartcollection #toycollection #toycollector #foryoupage #fyp #trending ♬ Happy Cute & Playful – Yevhen Lokhmatov
Release Date: September 2023
Price: Approx. USD 55 , USD 13
This was Mokoko’s debut, and it’s full-on sweetness overload. Think pastel pinks, gentle smiles, and fuzzy textures. It’s perfect for romantic souls or anyone who needs a serotonin boost in plush form.
Fall into Spring
Release Date: March 8, 2024
Price: Approx. RM346, RM93
Sporting spring vibes with a floral twist, this Mokoko wears soft greens and blush hues like she’s just walked out of a dreamy garden photoshoot. It’s one of the most refreshing types of Labubus to buy for fans of nature-core or cottagecore aesthetics.
Blue Diamond
@csj0807 Labubu blue diamond.. #fyp #foryoupage #tiktokph #cute #labubu #hermes #bag #bagcharm ♬ Cute heartwarming song(1425147) – sanusagi
Release Date: June 18, 2024
Price: RM93
Shiny, sparkly, and ready to dazzle. This mini Mokoko pendant comes in a blue diamond colourway and is made for accessorising — ideal for bag charms or displaying on your mirror.
Magic of Pumpkin (Halloween edition)
@intheworkplacecrafts The Magic of Pumpkin Mokoko is my FAVORITE! We all know I love halloween and this one is PERFECT! Pink with the cute halloween dress and matching hat?! Side note: pre-orders for my spring & Summerween collection close tonight at 8pm pst! #summerween #mokoko #labubu #clayart #clayartist #bagcharms #bagcharm #halloweenmagic #summer #spookysummer #halloween #halloweeneveryday ♬ warm – Ariana Grande
Release Date: October 27, 2024
Price: RM93
Mokoko plus Halloween equals a pumpkin-spiced dream. She rocks a soft costume vibe that’s more cute than creepy, making it a go-to for seasonal collectors.
Twinkly Fairy Tale
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Release Date: November 28, 2024
Price: RM93
Starry-eyed and covered in shimmer, this version of Mokoko looks like she’s stepped out of a fairy tale. It’s perfect for fans who want soft magic with their monster plushes.
Labubu seasonal editions
If the Core Editions are the everyday heroes, the seasonal editions are where Labubu really dresses up and shows out. These plushes are themed around holidays and cultural moments — Valentine’s Day, Lunar New Year, Halloween — and come packed with personality. For collectors, these are among the most charming and limited types of Labubus to buy.
Walk by Fortune (Chinese New Year)
Release Date: December 29, 2023
Price: Approx. RM287
Availability: 3,000 units (Limited)
Labubu channels red-and-gold prosperity in this festive drop. Adorned with traditional patterns and a cheeky grin, it’s like a plush firecracker of good luck. A must-have for your Lunar New Year shelf.
Best of Luck (Overseas Exclusive)
Release Date: December 30, 2023
Price: Approx. Rm287
Availability: 3,000 units (Limited)
This one’s a spiritual twin to Walk by Fortune, but available only overseas. A true gem if you’re after international exclusives — a prime example of rare types of Labubus to buy.
Catch Me If You Like Me (Valentine’s Day)
Release Date: January 12, 2024
Price: RM422
Size: 22 x 15 x 38 cm
Availability: 5,000 in Black, 2,700 in Pink (Limited)
Labubu gets romantic in this dual-colour release. Dressed for a date and loaded with Valentine vibes, it’s sweet, stylish, and an absolute heart-throb of a plush.
OLDSKOOL MONSTERS FOREVER x Vans
Release Date: December 23, 2023
Price: Approx. RM346
Size: 22 x 15 x 38 cm
Availability: 6,654 units
Collabs don’t get cooler than this. Labubu rocks streetwear in a Vans crossover that’s basically skater monster chic. A rare design that perfectly blends fashion with collectable culture.
Happy Halloween Party — Sitting Pumpkin
Release Date: October 25, 2024
Price: RM169
Labubu dressed as a literal pumpkin? It’s giving spooky-sweet realness. One of the most playful types of Labubus to buy if you love limited seasonal fun in small sizes.
BE FANCY NOW x PRONOUNCE
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Release Date: March 15, 2024
Price: Approx. RM346
Availability: 6,458 units
A fashion-forward masterpiece, this edition takes Labubu couture with high-end street vibes. Co-designed with Chinese brand PRONOUNCE, it’s runway-ready in plush form.
WINGS OF FANTASY, WINGS OF FORTUNE
Release Date: October 4, 2024
Price: RM507 (Wings of Fantasy plush), RM186 (Wings of Fortune card)