Expert in calligraphy Associate Professor Dr. Nor Azlin Hamidon stated that the logo on the sole of Vern's brand shoes, which is supposed to resemble the word of God, does not correspond to the holy word in terms of calligraphic style.
A Universiti Teknologi Mara (UiTM) lecturer in Islamic art, calligraphy, and visual art culture studies explained that this is because the logo has too many lines, which deteriorates the writing of the word Allah.
"From the perspective of the khattat, or calligrapher, the design falls under the category of free calligraphy and does not adhere to any conventionally recognized calligraphy method.
According to Astro Awani, the deputy chairman of the National Calligraphy Art Association said "It's possible that the high heels' design was not intentional."
Prior to this, a three-minute video of a man claiming to have purchased Vern's shoes with a logo that resembled the word Allah on the shoe sole went viral on social media.
According to Nor Azlin, the famous shoe brand's emblem simply depicted two outlines of the body of high heels and a "loop" or rotating line that represented the shoelace, which caused confusion.
"The way the rope rotates in the logo resembles the entire word of Allah, particularly when it takes the shape of a line that resembles the Jawi letter 'ha' (the point where the rotation ends in the style of high heels).
That is an additional form that presents the issue in the context of God's word. Additionally, the first rotation line's rotation line is narrow, giving the impression that it is virtually unconnected or disconnected, much like the Jawi letters "alif" People can read it as the word of God because of this," he stated.
To stop this delicate matter from escalating, he stated that if the shoe company did not intend for the emblem to be designed that way, it must be corrected. Nor Azlin further hopes that all product designers, regardless of industry, will take this type of incident as a lesson and never repeat it.
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