Lee Junho for Cuckoo
Role: Global brand ambassador
Profession: Singer-songwriter
In this expanded role, Lee Junho will represent Cuckoo across Malaysia, Singapore, Brunei, the US and other Asian countries where the brand operates. His role will focus on driving greater awareness for Cuckoo’s diverse and holistic wellness ecosystem of solutions, which includes water purifiers, air purifiers, rice cookers, dishwashers and more. In Malaysia, Lee joins forces with Cuckoo Malaysia’s long-standing brand ambassadors Datuk Seri Siti Nurhaliza and Phei Yong. Together, the powerhouse trio inspires more Malaysians to be healthier.
Tao Tsuchiya for Tokyo Lights 2026
Role: Ambassador
Profession: Actress
Widely supported across generations and known for continually taking on new creative challenges, Tsuchiya will help promote the event and will also appear at the Tokyo Lights grand finale on May 31. It is a festival of light born in 2021 that illuminates Tokyo’s nights. Centered on an international projection mapping competition featuring creators from around the world and experiential entertainment that fuses light, art and technology, the event sends a message of creativity and hope towards the future.
Chaemin Lee for Piaget
Role: Ambassador
Profession: Actor
Standing at the forefront of a new generation, Chaemin Lee embodies a fresh and creative energy that infuses the maison’s heritage with a vibrant, contemporary sensibility. As a new member of the Piaget Society, he is set to express the maison’s spirit of daring creativity and refined elegance through a distinctly modern lens. Lee will notably showcase the maison’s diverse allure through a variety of stylings, highlighting the Piaget Polo Signature watch and the Possession jewellery collection.
