Tiger invites you and all tigers to roar together for the new year
This Chinese New Year, Tiger Beer is inviting everyone to celebrate and connect with their tribe, encouraging each of us to embrace our inner courage and reach our fullest potential. With their 2025 campaign, ‘Together We Roar,’ the brand aims to inspire a spirit of community, bringing consumers closer to those who have supported them along the way. 
Celebrating Togetherness
It’s all about cherishing the bonds that have fueled your success, your crew, your pack, your “day ones.” Through a series of on-ground activations, promotions, and exclusive collaborations, Tiger celebrates the power of unity this festive season. One of the highlights is the ‘Tiger Town’ activation.
In collaboration with Tǎng Píng Live Cafe Bar, Tiger Town promises a lineup of exciting performances, games, and activities designed to celebrate the people who support your journey. The space will be filled with giveaways, food, crafts, and live music from artists like 3P and Jeryl Lee. 
Spend Time Together
RM388 gets you a table for a group of eight along with 20 bottles of the brand’s Beer, a ‘Yee Sang’ set, 16 skewers, and six bottles of water over a three-hour session. Register at tigercny.tigerbeer.com to secure your spot and receive a free bottle of Tiger Crystal.
Also in the spirit of festive cheer, the brand is offering exciting promotions and giveaways at participating coffee shops, food courts, and supermarkets until 15 February 2025. Look under the bottle caps of Tiger and Crystal and other Heineken Malaysia brands for a chance to win a 10g 999.9 Tiger Gold Coin, Tiger Automatic Card Dealer or the brand’s premium playing cards.
Win Big
Patrons at participating bars and pubs can win a Tiger Mahjong Set or RM88 TnG E-Wallet credit when spending RM 90 and above. Exclusive gifts, such as the Bear Multicooker Hotpot and La Gourmet Cast Iron Pot, will be available at hypermarkets and selected 99Speedmart locations.
The ‘Together We Roar’ campaign is all about celebrating the people who lift us up. So, gather your tribe and roar into the Year of the Snake with courage, connection and celebration.
The post Tiger Together We Roar Honours Connections For The New Year appeared first on JetSet.