Toblerone has partnered with Swarovski to launch a limited-edition crystal version of its iconic triangular chocolate bar, with the collaboration supporting charitable causes through a month-long global auction.
Known as the Toblerone Crystal Bar crafted by Swarovski, the collectible is a handmade crystal replica of the Swiss chocolate brand’s signature bar. Each piece is individually numbered and certified, with only a limited series produced.
From 1 to 31 July 2026, the crystal bars will be auctioned at pop-up installations in major international airports including Athens, Delhi, Doha, Dubai, Frankfurt, Madrid, New York JFK, Singapore and Zurich. Each airport has selected a local charity partner, with 100 per cent of the winning bids donated to the designated organisation.
The auction is also open to participants worldwide through an online bidding platform, allowing non-travellers to take part.
The collaboration brings together two brands with Alpine roots and a shared focus on craftsmanship. Toblerone, first introduced in Switzerland in 1908, has long been associated with international travel, while Swarovski has built its reputation on precision crystal cutting since its founding in Austria in 1895.
Each crystal bar is manufactured in Austria and measures 305mm in length, weighing 851g. According to the brands, every piece features 546 precision-cut facets and requires around 205 hours of combined development and production, with each one crafted entirely by hand.
Alongside the charity auction, Toblerone is also introducing a limited-edition Ultimate Gift Box, available exclusively through participating airport travel retail stores during the campaign. The keepsake packaging is embellished with Swarovski crystals and contains a standard Toblerone Milk chocolate bar.
The campaign highlights Toblerone’s long-standing connection with travel while pairing the brand’s recognisable design with Swarovski’s crystal craftsmanship in support of charitable initiatives around the world.
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