Tohtonku’s new BaseUp wellness brand targets Malaysia’s obesity, insomnia and skin health concerns with four clinically-backed, halal-certified liquid supplements.
PETALING JAYA: BaseUp, a wellness brand developed under Tohtonku Sdn Bhd (“Tohtonku”), was officially launched in Malaysia today, aiming to redefine modern health with its philosophy, “Wellness Starts at the Base”.
The launch marks a significant milestone for Tohtonku as it expands into the wellness and health segment, leveraging over 60 years of experience and a strong ecosystem of resources to meet the evolving needs of consumers.
BaseUp is designed to address one of today’s most prevalent challenges—stress, often driven by over-digitalisation—which can affect multiple aspects of health, including skin condition, gut health, hormonal balance and sleep quality.
This growing concern is reflected in national data. Recent reports indicate that 54.4% of Malaysian adults are overweight or obese—the highest in Southeast Asia—while 33.8% report symptoms of insomnia.
Additionally, data from Malaysia’s National Cancer Registry shows that skin cancers account for 2.6% of all reported cases, highlighting broader lifestyle-related health challenges faced by the population.
“We launched BaseUp because many of the health issues we face today are interconnected. Stress does not remain in the mind—it manifests physically, affecting gut health, sleep quality, hormonal balance and even the skin. When one issue arises, it often triggers another, creating a domino effect,” said Tohtonku executive director Jasper Lim.
While many solutions focus on addressing symptoms, BaseUp takes a different approach by targeting health at its foundation, addressing root causes from within.
The brand introduces four products that have been developed with scientific input and testing. Each formulation features Korean-inspired patented active ingredients supported by clinical studies and published research, delivered at effective dosages in a convenient liquid format to support optimal absorption.
All BaseUp products are manufactured in Malaysia in compliance with JAKIM halal certification standards, combining imported scientific innovations with trusted local regulatory requirements.
The products are priced at RM99.90 and are available exclusively at Watsons Malaysia across 476 stores nationwide, as well as on e-commerce platforms Shopee and Lazada.
Today’s launch marks the brand’s first step in its commitment to promoting modern wellness, beginning from the base.
Product Information
BaseUp White Tomato Glo
This product contains 500mg of white tomato extract, a powerful antioxidant, combined with 250mg of glutathione derived from Torula yeast extract. It is formulated as a “drinkable sunscreen” to help protect the skin from UV-induced damage and support a brighter complexion. It is enhanced with Belight3™, a patented ingredient supported by clinical research to help reduce the appearance of pigmentation. Studies show that Belight3™ can inhibit up to 85% of tyrosine activity, a protein responsible for melanin production. It has also been clinically shown to brighten skin by 22.4% and visibly reduce dark spots within 12 weeks.
BaseUp Xlimm Biotic Orange
This product offers a modern approach to weight management. It is formulated with 400mg of patented Morosil® blood orange extract to help reduce fat accumulation. It is also enriched with postbiotics derived from 10 billion probiotic cells to support gut microbiome balance. A clinical study involving 102 overweight adults over three to six months showed an average weight loss of 3kg and a reduction of approximately 7cm in waist circumference within three months.
BaseUp FemmeVital NMN
Developed to support women’s vitality and cellular energy, this product contains patented Uthever® NMN to promote cellular energy production and slow ageing. A clinical study involving 66 healthy adults over two months with a daily intake of 300mg of Uthever® NMN showed a 38% increase in cellular energy. The product is also enriched with evening primrose oil to support hormonal balance and overall well-being, including mood regulation.
BaseUp AshwaDream
This product is formulated to support stress management and improve sleep quality. It contains patented KSM-66® ashwagandha to enhance stress resilience and promote relaxation. A clinical study involving 58 adults who consumed 600mg daily for 10 weeks showed a significant improvement in sleep efficiency scores. The formulation also includes magnesium glycinate and L-theanine to help calm the nervous system and support better sleep without causing drowsiness.
