Tom Hanks playfully zinged an MSNOW reporter over the channel's ratings at the Obama Center opening.
On Thursday (18 June), MSNOW correspondent Jacob Soboroff asked the actor if he had a moment to talk, to which the 69-year-old replied: “What can I do for the 800 people watching MS NOW?”
“All right, add a zero if you need to,” Hanks laughed.
“I would say millions now that you’re on our air,” Soboroff responded, with Hanks later telling the reporter that he can hear the “clicks happening before my very eyes”.
Back in the studio, anchor Katy Tur had an amused look on her face as she thanked Hanks.
In the first quarter of 2026, MSNOW's viewership averaged 691,000 total day viewers and 1.1 million primetime viewers.
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