Tottenham chairman Daniel Levy was asked about the club not securing naming rights for their stadium.
The Tottenham Hotspur Stadium" has been open for a few years, but fans believe some revenue is being missed.
Even though the club have many events hosted at the stadium in between matches, Levy admitted they did want to do a naming rights deal.
He stated during a fan forum: There are a couple of questions there, so on naming rights, it's quite a complicated process. Unfortunately for us we got interrupted by Covid. To do a naming rights deal, it's got to be done with a company coming to visit the stadium and experiencing it, so that interrupted the process.
Since then we've taken the decision that as much as we would like the right sponsor, it's really important to build our name globally and all the events that we've had at the stadium have just enlarged the profile of this club.
So for us, we want to find the right sponsor, in the right sector at the right price and in the meantime, unless we get that, we won't put a name on the stadium. We'd rather just have Tottenham Hotspur.
In answer to the second question about pricing, ticket pricing is an area I know everyone is sensitive to and so are we. We haven't put ticket prices until recently, despite the fact that they've been fixed for over four years.
That's our general ticket prices. Premium ticket prices have gone up during the period. We're all facing increased costs, we've absorbed as much as we can, but you're right, if we had other sources of income maybe we wouldn't have had to do it.
But we're in a highly competitive industry and everything we do is to maximize the income to invest in the team."