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SHAH ALAM - Footwear brand Larrie has launched the 2026 edition of its "Travel with Larrie" spend-and-win contest, rewarding customers while promoting exploration of Malaysia's cultural and natural attractions.
The company also announced a strategic partnership with Visit Malaysia, which will play a key role in this year's campaign as well as in Malaysia's broader 2026 tourism promotion efforts.
"We are delighted to reveal our strategic partnership with Visit Malaysia, which will play a pivotal role in this year's campaign and the upcoming 2026 tourism promotion efforts," the home-grown footwear brand said in a statement.
Building on previous years, this year's contest offers a fully sponsored trip across Malaysia worth RM50,000, giving winners the chance to explore the country's hidden gems, cities and landscapes through curated experiences.
Customers who spend RM100 or more stand a chance to win the trip. There are three grand prizes up for grabs, along with 24 monthly prizes made up of eight winners a month, including hotel stays and Larrie product vouchers.
The contest runs from Jul 1 to Sep 30, with grand prize winners to be announced at a finale event in October.
Larrie said the contest is part of a wider marketing push to encourage a spirit of exploration and discovery in line with Malaysia's diverse tourism offerings.
"We invite media partners, travel enthusiasts and our customers to participate actively, share their journeys and celebrate the beauty of Malaysia, both locally and internationally, with Larrie," the company said.
The campaign kicked off with a soft launch event on Jun 30 from 2pm to 4.30pm at Lalaport BBCC's Center Court, attended by media representatives, VIP guests and customers, who were given an exclusive first look at the contest and upcoming collaborations.
Attendees also enjoyed the Lalaport Fair, where shoes under the Larrie Group were offered at promotional prices. The collections featured included Larrie Men, Larrie Ladies, VKI Ladies and NYC Ladies, spanning sneakers, sandals, casual wear and fashion heels priced between RM69 and RM200, with discounts on brands such as Corrado and Camel Active.
Larrie said further updates on contest rules and promotional activities will be announced in the coming months.
"Stay tuned for further updates, detailed contest rules and promotional activities as we embark on this exciting journey together, making 2026 a memorable year of adventure and discovery for all," the company said.
