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In collaboration with Malaysian jewellery brand GUNG, City of TSUBAKI 4.0 brings together haircare and personal style in a celebration of individuality and self-expression.
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| (From the left: Carrol Tan, Head of Trading Watsons, Yinn Oii, Founder and Creative Director of GUNG Jewellery, Frederick Ng, General Manager and Country Representative for FineToday Malaysia and Indonesia, Caryn Loh, Regional Managing Director, Health & Beauty Asia and Regional Exclusives Director of Watsons AS, Danny Hoh, Chief Operating Officer and Quah Jia Min, Regional Marketing Vice President) |
Japanese haircare brand TSUBAKI is celebrating individuality and the modern woman's approach to beauty through City of TSUBAKI 4.0, bringing together targeted hair and scalp care with personal style.
Known for combining Japanese beauty traditions with haircare technology, TSUBAKI offers solutions for different concerns, including dryness, frizz, lack of volume, hair fall and dandruff. Its range is designed to help women achieve smoother, more manageable and fuller-looking hair while caring for their scalp.
At the heart of its haircare offering are TSUBAKI Oil Force and ShineLock Technology, which help lock in up to 72 hours of shine for smooth, bouncy hair. The technology supports the brand's approach to making effective haircare an enjoyable and manageable part of everyday routines, particularly for women balancing work, personal commitments and time for themselves.
The brand has also introduced its TSUBAKI Premium EX Dandruff Care & Repair range, expanding its solutions for different hair and scalp needs.
“The launch of our TSUBAKI Premium EX Dandruff Care & Repair range marks a new chapter in delivering our promise of ‘Japan Salon Quality Hair at Home’ to more consumers,” said Frederick Ng, General Manager and Country Representative for FineToday Malaysia and Indonesia. “With a full range of solutions for different hair and scalp needs, we can now offer a more complete approach to care, from shine, smoothness and damage repair to scalp comfort. This is an important step in our commitment to helping every woman find the care she needs to enjoy beautiful hair and lasting confidence.”
The TSUBAKI range available to Malaysian consumers includes products developed to address different haircare priorities, from hydration and volume to damage repair and scalp comfort.
 | TSUBAKI PREMIUM MOIST & REPAIR SHAMPOO / CONDITIONER RSP: RM50.00 each Enriched with Hyaluronic Acid and Moist & Rich Complex Fights frizz, restores smoothness and delivers deep hydration lasting up to 72 hours. |
 | TSUBAKI PREMIUM EX HAIR FALL CARE & REPAIR SHAMPOO / CONDITIONER RSP: RM55.00 each Features Bond Restore Technology to reduce cuticle friction and strengthen from within
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 | TSUBAKI PREMIUM COOL & REPAIR SHAMPOO / CONDITIONER RSP: RM50.00 each Provides an instant cooling and refreshing scalp sensation A popular choice for relief in Malaysia's humid climate. |
 | TSUBAKI PREMIUM VOLUME & REPAIR SHAMPOO / CONDITIONER RSP: RM50.00 each Provides up to 100 hours of volumised strength Delivers an instant 128% boost in volume after one use. |
 | TSUBAKI PREMIUM EX DAMAGE CARE & REPAIR SHAMPOO / CONDITIONER RSP: RM55.00 each Powered by Ionic-EX Repairing Ingredients with 3D repair technology
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 | TSUBAKI PREMIUM EX DANDRUFF CARE & REPAIR SHAMPOO / TREATMENT RSP: RM55.00 (Shampoo) / RM43.00 (Treatment) Combines Advanced CleanScalp Technology with a Japanese Scalp Spa Formula for dandruff-prone scalps
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 | TSUBAKI PREMIUM EX REPAIR MASK RSP: RM65.00 each Enriched with Camellia Oil, Royal Jelly and Ionic Repair Ingredients Clinically proven with 96% of users reporting improved repair of hair damage. |
The range is available through Watsons Malaysia and other authorised pharmacy retailers, making TSUBAKI's targeted hair and scalp care products accessible to consumers across Malaysia.
“Helping our customers feel confident in their beauty choices begins with making quality products and trusted brands more accessible,” said Caryn Loh, Regional Managing Director, Health and Beauty Asia and Regional exclusives Director for AS Watson. “TSUBAKI strengthens our haircare offering with solutions for different hair and scalp concerns, helping customers find products that suit their needs. Through City of TSUBAKI 4.0, we are delighted to bring the brand closer to consumers, giving them the opportunity to explore its range and discover how haircare can complement their personal style.”
Now in its fourth edition, City of TSUBAKI takes that focus on confidence beyond haircare through a collaboration with Malaysian jewellery brand GUNG.
The partnership connects the care women put into their hair with the jewellery they choose to express their personality. From smooth, flowing hair to a favourite accessory, both brands highlight the individual touches that make personal style unique.
Consumers can explore TSUBAKI's haircare range at Watsons Malaysia, both online and in-store, through TSUBAKI's official e-commerce stores and at other authorised pharmacy retailers. To ensure product authenticity, consumers are encouraged to purchase only from the brand's official stores and authorised retailers.
