- Walmart has launched a $35 Thanksgiving meal basket designed to feed 10 people, costing $3.50 per person to help shoppers facing high food costs.
- The 26-item basket is $5 cheaper than last year's deal and features a frozen Butterball turkey for 97 cents per pound along with popular traditional sides.
- Competitors including Aldi, Lidl, Winn-Dixie, Schnucks, and Wegmans have also introduced holiday meal bundles to attract budget-conscious consumers.
- Affordability is a top concern this season, with nearly 44 percent of consumers citing holiday expenses as their primary source of stress.
- In response to rising costs, 43 percent of holiday shoppers plan to seek out sales more frequently, while 31 percent intend to comparison shop more than usual.
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