Watch: Meghan announces huge rebrand as trademark fight continues

Women's FashionLifestyle
18 Feb 2025 • 6:09 PM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

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The Duchess of Sussex has announced a rebrand of her American Riviera Orchard business in an Instagram video posted on Monday, 17 February.

Meghan, 43, has renamed the luxury lifestyle brand and launched a website with a photograph of her holding hands with Princess Lilibet, three.

"This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the everyday," Meghan told her followers in the video caption.

It comes as the “American Riviera Orchard” trademark application continues.

According to the United States Patent and Trademark Office, the trademark application has been accepted by the Office, meaning it has met the minimum filing requirements, and it has been assigned to an examiner.

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