Why buy ads when you can sponsor a fight at the White House

PoliticsBusiness & Finance
12 Jun 2026 • 2:17 PM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

Why buy ads when you can sponsor a fight at the White House

  • An upcoming UFC fight at the White House is attracting sponsors, including Bud Light, despite its significant financial losses from a 2023 controversy involving a transgender influencer.
  • Several other companies with ties to the president are also sponsoring the event, including the UFC, Polymarket (which counts the president's son as an advisor), and Paramount Plus.
  • Washington insiders suggest that sponsoring the event is a method for companies to secure a seat and gain favor with the president, with a Republican lobbyist describing it as an "unofficial vehicle" for corporate donors.
  • The Public Integrity Project has filed a federal lawsuit, alleging the event is "deeply corrupt" due to the UFC's access to a taxpayer-funded landmark and claiming the White House misled the public about its organization.
  • The president's family is directly profiting from the event by selling "Trump Coins" – themed silver and gold medallions featuring the president's face, marketed as a collaboration between the UFC and the Trump Organization.

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