
- Road safety charity IAM RoadSmart has urged drivers to disregard sat nav directions that reroute them onto rural roads.
- A survey by IAM RoadSmart revealed that 54 per cent of motorists are diverted onto country lanes to bypass congestion on major roads.
- Department for Transport figures for 2024 indicate that 60 per cent of road deaths in Britain occurred on rural roads, despite them carrying only 45 per cent of traffic.
- IAM RoadSmart highlighted inherent dangers on rural roads, including agricultural vehicles, narrow lanes, and restricted visibility.
- The charity warned that without increased capacity on major roads, more drivers risk being directed onto unfamiliar and hazardous rural routes, with potentially grave consequences.
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