- Darts sensation Luke Littler has applied to trademark his face with the Intellectual Property Office.
- This move is a pre-emptive measure to protect his image from unauthorised use, particularly against AI-generated content and potential copyright infringements.
- The 19-year-old, a highly marketable figure, already has his likeness on various products and previously trademarked his moniker “the Nuke” in the US.
- Littler secured victory in night seven of the Premier League in Dublin on Thursday, demonstrating his continued on-stage dominance.
- During the final, he made a remarkable comeback from a 5-0 deficit against Gerwyn Price, admitting he is “still learning not to react to the fans” amid heckling.
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