Why Neutrogena is facing boycott calls after Hayden Panettiere’s death

BeautyLifestyle
20 Aug 2026 • 7:31 PM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

Why Neutrogena is facing boycott calls after Hayden Panettiere’s death

  • Neutrogena is facing widespread social media backlash and calls for a boycott following the death of actor Hayden Panettiere at age 36.
  • In her memoir, Panettiere revealed that the skincare brand terminated her 10-year ambassador contract after she publicly discussed her postpartum depression diagnosis in 2015.
  • Panettiere stated on Jay Shetty’s podcast in May that she was surprised when her representative told her that her remarks about PPD had broken her contract’s morality clause.
  • Following Panettiere's death in South Carolina, fans and celebrities flooded Neutrogena's social media channels to condemn the brand's actions.
  • Neutrogena has not publicly addressed Panettiere's death or responded to requests for comment regarding the resurfaced controversy.

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