- The Saudi Pro League has launched a new ‘Share and Earn’ initiative allowing high-profile players such as Cristiano Ronaldo alongside content creators to earn revenue by sharing match streaming links across their social media platforms.
- Under the scheme, participants receive a financial cut of the income generated when users click their custom links to view live or on-demand fixtures on a league-owned streaming platform or approved partner channels.
- The initiative could prove remarkably lucrative for Ronaldo, who joined Al Nassr in 2022 and commands an audience of more than one billion followers across his various digital channels.
- The shared content will be accessible to viewers across 16 international territories, including the United Kingdom, Ireland, Canada, New Zealand, South Korea, and several European nations.
- Saudi Pro League chief executive Omar Mugharbel stated that the project aims to innovate traditional sports distribution by democratising access and leveraging creator networks to engage new global audiences.
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