The biggest shopping event of the year, Black Friday, is almost here (mark your calendars for Friday 28 November), and for parents like me, it’s the perfect time to tick off those pricier Christmas gifts – like the ever-popular Toniebox.
This little audio wonder is a hit with kids of all ages, from babies discovering their first songs to older children enjoying independent listening. It’s screen-free, easy enough for toddlers to use on their own, and comes with adorable character figures (known as Tonies) that bring stories and music to life. It’s no wonder it’s an IndyBest favourite, appearing in nearly every one of our age-based gift guides for children – often topping the list.
As a parent to a three-year-old myself, I can attest to just how loved this tiny box is. My daughter got her Toniebox for her first birthday and still uses it daily – it’s perfect for bedtime wind-downs, quiet play, or keeping her entertained on long car journeys.
Following the launch of the new Toniebox 2 (£99.99, Amazon.co.uk) in the UK this September, I expect we’ll see discounts on the original model come Black Friday. However, those looking to upgrade will be pleased to learn there are already some early offers on the latest version, along with some Tonies figures at reduced prices.
I’ll be keeping this page updated with all the latest Toniebox Black Friday deals and offers as they drop, so do keep checking back. In the meantime, we’ve rounded up the best Toniebox deals and bundles to shop right now.
Follow live: Latest offers and news in our Black Friday 2025 liveblog
Best early Tonies Black Friday deals:
Tonies Toniebox 2 starter bundle: Was £189.93, now £164.99, Naturalbabyshower.co.uk
If you’re ready to step up to the latest in screen-free listening fun, the new Toniebox 2 is a brilliant pick. This bundle enables you to choose from a range of fresh new colours and you also get six Tonies figures to start your little one’s listening adventure – all while saving £25.
The Toniebox 2 is designed so that it can be used by younger children (ages 1+) and adds smart bedtime and wake-up features, plus a dynamic rainbow light ring and compatibility with interactive Tonieplay games, while still working with all existing Tonie figures.
Parenting writer Katie Byrne chose the Toniebox 2 as her best gift for babies, writing: “New for 2025, the Toniebox 2 feels like the ultimate blend of fun and function for babies, encouraging them from an early age to enjoy listening to stories, as well as providing soothing comfort at bedtime.” She added that it’s a gift that’s “built to last” and will “help keep your baby entertained well into their childhood”.
Tonies Toniebox 2 starter set: £144.98, Boots.com
Another great saving on the new Toniebox 2, Boots is offering the chance to snap up the latest version of the audio player alongside four Tonies characters for less than £150. You can choose the colour of the Toniebox and there are plenty of different figures to choose from, including The Very Hungry Caterpillar, Peter Rabbit, Hey Duggee, Blippi, Bing and more. Use the code TONIES4 at the checkout to secure this offer. Or, if you want even more figures, you can choose six using the code TONIES6, and secure the starter set for £162.99.
Tonies Paddington Bear: Was £14.99, now £12.74, Boots.com
The Tonies Paddington Bear figure currently has 15 per cent off at Boots, making it a great value pick for kids. The figurine includes A Bear Called Paddington, which is the first in a series of novels written by Michael Bond, and is narrated for Tonies by Stephen Fry. It’s perfect for bedtime, car rides, or independent playtime.
Tonies Disney ‘The Incredibles’: Was £14.99, now £10.99, Currys.co.uk
Looking for a fun new Tonie for your little one? This Disney The Incredibles figure is now on offer with a £4 saving. Just pop Mr Incredible onto a Toniebox and kids can dive into 60 minutes of storytelling magic about the crime-fighting superhero family as they set out to save the world while keeping their true identities a secret.
Tonies Peppa Pig George Pig audio figure: Was £14.99, now £11.99, Tonies.com
Got a little Peppa Pig fan at home? The Tonies George Pig figure is a must-have. Just pop George onto a Toniebox and let the fun begin – kids get nearly an hour of adventures with Peppa, George, and their friends, packed with music, voices, and silly sound effects. Any Peppa fan will be thrilled to hear their favourite characters come to life.
When is Black Friday?
Black Friday officially takes place on Friday 28 November, with the sales event running through the weekend to Cyber Monday on 1 December. However, the deals season tends to start much earlier, with the first offers landing from the start of November.
Why you can trust IndyBest reviews
Here at IndyBest, our team of experts track the price of popular products year-round, so we know to spot a genuinely good deal from a dud. When it comes to guiding you through Black Friday deals on the Toniebox, Sarah Jones knows her stuff. As IndyBest’s assistant editor, with nearly a decade of experience testing a wide range of products, she has honed an expert eye for quality, value, and usability.
Beyond her professional expertise, Sarah is a parent herself, giving her firsthand insight into what truly matters when it comes to toys and gadgets such as the Toniebox. She knows how to spot products that are worth the investment and can identify the best deals to make sure shoppers get real value this Black Friday.
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