Kuala Lumpur: In celebration of its 5th anniversary, WonderLab and WonderDewi are excited to refresh their skincare series, bringing forward two lines of products with fresh new looks and refined formulas. Purposefully formulated for Malaysians and the Malaysian climate, WonderLab with the WonderLab Ageless Pre-Ageing Series offers advanced pre-ageing solutions for firmer, youthful skin, while WonderDewi with the WonderDewi Cica Series simplifies skincare for beginners with its soothing, brightening and hydrating essentials. These refreshed lines were announced during the launch of the ‘WonderLab 5bulous Anniversary’ Pop-Up, a limited-time pop-up mart at The Starhill Bukit Bintang, where the public is invited to an immersive skincare experience with interactive experiences, and exclusive promotions.
WonderLab & WonderDewi refreshed its skincare series with the launch of the refreshed WonderLab Ageless Pre-Ageing Series and WonderDewi Cica Series. (Posing together with the entire range products of the two newly launched series are (from left) Mr. KC Hoe (Hoe Kian Choon), Executive Director & Chief Executive Officer of CUCKOO International, Brand Owner of WonderLab & WonderDewi; and Ms. Queenie Goh, Chief Marketing Officer of CUCKOO International, Brand Owner of WonderLab & WonderDewi.)
During the launch, Hoe Kian Choon (KC Hoe), Executive Director and CEO of CUCKOO International, the brand owner of WonderLab | WonderDewi, expressed his enthusiasm for this incredible milestone, “Today, as we celebrate our 5th anniversary, we are thrilled to refresh our WonderLab Ageless Pre-Ageing Series and WonderDewi Cica Series. Both of the newly launched lines are set to invigorate the market with advanced formulations, made possible through state-of-the-art technologies, by delivering transformative beauty & wellness solutions to Malaysians. Today’s launch also underscores our unwavering commitment to pushing the boundaries of innovation and excellence.
“Our progress over the past five years is a testament to our team’s passion and dedication to explore potential beauty evolution and create unconventional beauty and wellness solutions. The WonderLab Ageless Pre-Ageing Series continues to offer high-performing skincare solutions, while the WonderDewi Cica Series provides affordable, effective options for younger consumers. Together, the two lines are thoughtfully designed to be one’s skincare companion through every stage of life, from entry-level skincare explorers to sophisticated skincare enthusiasts. Looking ahead, we are excited to keep innovating and enhancing the lives of the community with both high-performing and accessible skincare offerings, inspiring them to ‘Be Iconic’,” added Mr. Hoe.
The complete WonderLab Ageless Pre-Ageing Series, showcasing advanced pre-ageing solutions with the Trio Black Complex™, comprising black bean, black rice, and black sesame, now harvested from Jeju Island in the refreshed series, for firmer, more youthful skin.
The full range of the WonderDewi Cica Series, designed for teens and skincare beginners, featuring a new star ingredient Tecamin-C™ for soothing, brightening, and hydrating skincare.