Yobe (Yoghurt Beku) Malaysia, a proudly Anak Malaysia homegrown frozen yoghurt brand, plans seven additional Yobe Crafted outlets by end-2026, followed by expansion into key markets across Peninsular Malaysia, Sabah and Sarawak.
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 12 September 2026 – Within three months of its official market launch in June 2026, homegrown frozen yoghurt brand Yobe Malaysia is entering its next phase of growth, targeting 32 Yobe Crafted outlets nationwide by the end of 2027. Since its launch, the company has rolled out five Yobe Crafted outlets and 17 Yobe Mini App-to-Cup Vending units.
From this base, the company is opening seven additional Yobe Crafted outlets by the end of 2026 before accelerating its expansion in 2027, including entry into key markets in Southern Malaysia and East Coast.
“The encouraging response during our first three months has strengthened our confidence in Yobe Malaysia’s growth potential. We are ready to scale our multi-format business model and work towards 32 Yobe Crafted outlets nationwide by the end of 2027,” said Leon Tang, Chief Executive Officer of Yobe Malaysia.
The expansion is built around a multi-format model comprising Yobe Crafted outlets, Yobe Mini App-to-Cup Vending units and Yobe Crafted Flagship locations. The formats allow the brand to serve different consumer occasions while widening access to its frozen yoghurt and dessert range. Flagship locations carry the full menu as well as new product innovations and exclusive hidden menus.
Yobe Malaysia positions its premium Greek-yoghurt-based swirl as an affordable luxury for everyday indulgence. “With the injection of fresh capital, this allows us to seamlessly integrate our Yobe Crafted retail outlets and Yobe Mini vending ecosystem into our Yobe App, this digital integration is the catalyst that accelerates our grand vision: pioneering Southeast Asia’s very first App-to-Cup frozen yoghurt and dessert brand,” Leon Tang added.
The company’s growth strategy also combines product accessibility with brand-led customer acquisition. In August 2026, Yobe Malaysia appointed Malaysian M-pop group ALPHA as its first brand ambassador and introduced fan experiences including collectible photocards, blind boxes and limited-edition merchandise. The collaboration supports Yobe Malaysia’s ambition to build a culturally relevant Malaysian brand under the message “Swirled in Malaysia, for the World.”
For more information on Yobe Malaysia and its latest promotions, please visit yobe.com.my or follow @yobemalaysia on Instagram.Hashtag: #YobeMalaysia #businessupdates
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ABOUT YOBE MALAYSIA
Yobe (Yoghurt Beku) Malaysia is a proudly Anak Malaysia,homegrown frozen yoghurt and dessert brand committed to making premium frozen yoghurt an affordable, convenient and accessible everyday indulgence. Guided by its philosophy of Pure Happiness in Every Swirl, Yobe Malaysia brings its signature frozen yoghurt experience closer to the community through its growing network of Yobe Crafted, Yobe Mini Vending, and Yobe Crafted Flagship outlets, with Flagship locations offering the brand’s full menu, new product innovations and exclusive hidden menus.
Yobe Malaysia uses Halal-certified ingredients across its products and is working closely with its Halal compliance team and the relevant authorities to complete Halal certification at each outlet. With a focus on quality, value, and enjoyable everyday experiences, Yobe Malaysia continues to grow as a proudly Malaysian brand with ambitions to bring its frozen yoghurt experience to more communities.
