- Aunt Bessie’s has announced a brand makeover, replacing its iconic logo of an elderly woman stirring batter with a younger “open-armed Aunt Bessie”
- Claire Hoyle, head of marketing for Aunt Bessie’s, said: “Aunt Bessie is a national treasure who has been part of the family for decades, so we thought it was about time she received the glow-up that she deserves.”
- First established in 1974 supplying Yorkshire puddings to Butlins holiday camps, the brand now manufactures 20 million Yorkshire puddings a week.
- The brand officially launched as Aunt Bessie’s in the mid-1990s and was bought by Nomad Foods, owner of Birds Eye, for £210 million in 2018.
- Aunt Bessie's continues to sell a vast array of roast dinner staples and traditional British classics across major UK supermarkets.
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