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John Ternus, ahead of his first product unveiling as Apple CEO, has just posted a mysterious video teasing what may be iPhone 18 Pro’s new camera feature. more…

We’re expecting today’s shiny new iPhones to be accompanied by price raises, even if they aren’t as painful as initially expected. Apple is reportedly softening the blow a little for some upgraders by offering higher trade-in values for devices with minor cosmetic defects … more…

We’re just hours away from Apple’s “Surprise and shine” special event, where it’s expected to announce the foldable iPhone Duo, the iPhone 18 Pro, new Apple Watch models, and AirPods 5. more…

It was widely expected that the first foldable iPhone set to be launched later today would be named the iPhone Ultra. However, a report yesterday said that the device will instead be called the iPhone Duo. If accurate, it’s an interesting development as it might potentially point to the company reserving the Ultra suffix for a completely di

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The Apple Lakeside store, located in a large out-of-town shopping center in Essex, England, is set to reopen on Saturday after a major redesign. The company says the upgrades include new sustainable materials and a range of accessibility improvements … more…

Following the usual tradition, the Apple Store is down ahead of this morning’s September Apple event, kicking off at 10 AM Pacific Time. We are expecting Apple to announce the new iPhone 18 Pro and Pro Max, the foldable iPhone Duo, Apple Watch Series 12, and updated AirPods (fifth-generation). more…

Samsung says it welcomes Apple’s entry into the foldable smartphone market, although the company appears to feel threatened by the likely build quality of the iPhone Duo/Ultra. A Samsung exec said he sees Apple’s launch as “acknowledging and recognizing” the Korean company’s “pioneering” lead … more…