
Fast Company
Think beyond traditional boundaries & create the future of business.

Trader Joe’s is opening 30 new stores: See a full list of locations, including 2 that are coming this week
If there’s any grocery store chain that can be said to have a loyal fanbase, it’s Trader Joe’s. Customers not only go crazy for its food items, but also its branded products, like the $3 Trader Joe’s tote bags that often have massive resale value. When a new Trader Joe’s opens in an area, it’s often treated as an event, drawing news storie

Gen Alpha has a surprisingly optimistic outlook on dating
Gen Z is just about ready to give up on dating. They’re over dating apps. They’re dealing with burnout. They’re not hooking up. Now, the oldest members of Gen Alpha, born between 2010 and 2024, are in their teens and starting to develop crushes and go on their first dates. Are they destined for the same dating struggles? Though they can’t

The AI boom’s winners aren’t in AI
We are all learning how to stop paying each other. I build with AI all day long, and even, no kidding, in my sleep. I have an agency, so I build for my own business but mostly for others. Often, a founder tells me some version of the same sentence: I used to have to pay someone for this, and now I don’t. Sometimes AI is doing work they

A new at-home HPV test kit is going national through Quest Diagnostics
Patients across the U.S. will soon have access to a new cervical cancer test collected from the comfort of their own home—no stirrups, speculum, or in-person doctor’s visit needed. The life sciences company Waters is partnering with Quest Diagnostics to make Waters’ BD Onclarity HPV assay test available for use at home. The partnership, an

The cult of the iPhone mini is alive and thriving
My phone has some existential problems. It’s nearly out of storage, the battery lasts half a day, and every so often, when it thinks a little too hard, it heats up like a brick fresh from the kiln. I should probably get a new phone, but I can’t bring myself to do it. Not until the experience of using my iPhone 13 mini becomes so miserable

6 kinds of fear at work—and how to overcome them
When I’m teaching MBA students or executives or when I’m working in my role as an adviser to family-owned enterprises, I spend enormous energy looking for evidence of an emotion people try to hide. That emotion is fear. Humans underestimate how much fear drives our behavior. We’re familiar with the “fight or flight” response that helped ou

AI could make cybersecurity a never-ending process
Over the past few months, it’s become clear that modern AI systems are quite adept at discovering software vulnerabilities and finding ways around cybersecurity defenses. Unintended real-world breaches executed by models from leading AI companies like OpenAI and Anthropic during training exercises have drawn widespread concern, and while t

This audio system combines vinyl, tape, and CDs with a sprinkle of Dieter Rams
The Retro Ambient Audio System, from Trettitre, is a device designed to feed every generation’s sense of FOMO. The setup combines a record player, a CD player, and a cassette deck—plus a magnetic base for your phone—that snap onto a modular metal rack mounted to your wall, where they spin and play music. [Photo: Trettitre] After a Kicks