Inside Hook
The expert-built guide to culture, wellness and leisure.
Every World Cup Collaboration From Nike’s X2 Collection, Ranked
Nike is pulling out all the stops for the World Cup. Everywhere you look, the sportswear giant is trying to make a splash for the 2026 tournament, which kicks off June 11 across Nike’s home continent of North America. They’re dropping star-studded promos, producing on-field uniforms for a quarter of the participating football federations, outf
This Father’s Day, Dad Wants a Summer Wardrobe Refresh
In partnership with Caribbean Joe Is there a better way to celebrate dad for Father’s Day than by celebrating the start of summer too? Whether your plans are hopping aboard a boat, having beers at an outdoor bar or simply grilling poolside (hopefully, it’s all three — a king must be feted), the joys of […] The post This Father’s Day, Dad Wants
The Best Kit From Every World Cup of the Modern Era
The World Cup isn’t just a tournament, it’s arguably the world’s greatest drama. A never-ending circus of victory and defeat, the contest is a minting machine for decades-long feuds, global superstars and unforgettable moments of ecstasy and heartbreak, all presented to a rabid audience of billions. Naturally, a production this grand demands c
Riedel’s New Cocktail Glasses Offer a Cool Hidden Feature
Maybe best known for wine glasses, Riedel launched Drink Specific Glassware a few years back. A collaboration with mixologist and designer Zane Harris, the line was all about creating drinking vessels for seven classic cocktails with an emphasis on size, shape, volume and ice capacity, with the form factor dictated by those specific drinks. Th
Take It From a Woman: The Hottest Thing You, a Man, Can Do Is Grill for Me
One of my favorite genres on TikTok is men grilling for their partners. Creators like @tylergrowthlife, for example, allow viewers into their evening rituals with “day in the life” vlogs. Typically, he pours himself a glass of whiskey, makes a cocktail for his wife, fires up his Blackstone and makes dinner on his patio. Another series I like [
Review: Your New Favorite Weekender Bag
A beloved duffel bag is hard to find. My all-time favorite was one my dad got through his job at Coca-Cola from the 2004 NCAA Men’s Basketball Championship and passed down to me. And while I have been unable to find for about two years now, I refuse to admit that I lost it. It […] The post Review: Your New Favorite Weekender Bag appeared first
Shibumi Conquered the Beach. Now It Wants to Conquer the Great Outdoors.
Walk up the pathway to any beach. Your eyes won’t gaze over the glistening ocean spread before them, nor be set ablaze by the sun’s reflection on the hot sand. No, first, they’ll be met by a sea of Shibumi shades lined along the coast, flapping in the wind. Founded in North Carolina by two […] The post Shibumi Conquered the Beach. Now It Want
Why Am I More Creative on Planes?
Ezra Klein had a great interview a couple years back with Adam Moss, the former editor of New York Magazine and The New York Times Magazine. Moss has a book in which he interviews 40 different artists about the creative process — and his discussion with Klein orbits around a few key questions: How do […] The post Why Am I More Creative on Plan