
Inside Hook
The expert-built guide to culture, wellness and leisure.

Breitling’s Chronomat Gets a Hollywood-Coded Makeover
One of the lessons we’ve learned from red carpets in recent years is that A-listers are demanding smaller, sleeker watches. No more flashy 50mm dinner plates. Well, unless you’re The Rock. Breitling has seemingly heard this firsthand, having signed an impressive roster of ambassadors that includes NBA star Giannis Antetokounmpo, soccer sensati

Cannes Film Festival 2026: The Best Celebrity Menswear Looks, Updated
No one does it like Cannes. Set in one of the chicest locations on the planet and steeped in fashion history, the 12-day film festival is one of the most important cinematic events of the year, and unquestionably the most glamorous. The annual invitation-only fete also operates as a two-week immersion in luxury hotels and […] The post Cannes F

The Absolute Best Coffee Liqueur for Espresso Martinis
As far as origin stories go, nothing tops the Espresso Martini. The buzzy cocktail was first served by London cocktail connoisseur Dick Bradshell back in 1983 in response to a young model requesting a cocktail that would “wake her up, then fuck her up.” It’s currently the fifth most popular drink in the world’s top […] The post The Absolute

The Surprisingly Fascinating Journey of a Chain Restaurant Cocktail
I’m obsessed with drink menus at chain restaurants. How does one conceive of a “Sparkling Frozen Raspberry ‘Rita”? What do I do with the test tube of whiskey that came with my riff on a Long Island Iced Tea? Why is everything blue? All of those questions popped into my mind earlier this year during […] The post The Surprisingly Fascinating Jou

How to Eat and Drink Your Way Through Paso Robles
As I sip my way across California, I like to dream up avatars for each wine region. I picture Napa Valley as a freshly retired tech founder who bought a vineyard to outrun boredom. Sonoma is a hippie farmer with ancestral roots in Italy. And Paso Robles is a laid-back rancher with an epicurean soul. He’s […] The post How to Eat and Drink Your

Keeper’s Heart Transforms American Whiskey, Irish Style
What we’re drinking: Keeper’s Heart American Pot Still Whiskey Where it’s from: Hailing from O’Shaughnessy Distilling Co. in Minneapolis, Keeper’s Heart is a purposeful hybrid of Irish and American distilling traditions. The distillery was founded by cousins Patrick and Michael O’Shaughnessy and is overseen by Master Distiller Brian Nation (fo

A First Taste of Wild Turkey’s New Archives Collection Bourbon
If you’re a whiskey fan who pines for bourbon the way they used to make it, Wild Turkey has some good news for you. Launched on Tuesday, the Gold Foil Edition is the debut release from the Kentucky distillery’s new Austin Nichols Archives Collection. This limited-edition annual series commemorates “the most coveted vintage bottles in […] The p

Review: To Rethink the Cast Iron Skillet, Made In Threw Out Nostalgia
I would never call a standard cast iron skillet “pretty.” Even in our modern era of high-end pans with buttery smooth surfaces and bronze seasoning, we’re still mostly talking about a rudimentary piece of cookware: an iron bowl with a flat handle stuck on the side. I could get to “distinguished” or “appealing” if pushed, […] The post Review: T